Roles & Responsibilities:

- Own and drive Zeroharms consumer communication strategy across ads, website, WhatsApp, CRM, call center, product labels, and post-purchase journeys.

- Build deep understanding of Indian D2C consumer personas including Trust Seekers, Researchers, Skeptics, Convenience Buyers, Discount Hunters, and Word-of-Mouth Buyers.

- Translate consumer psychology insights into high-converting messaging frameworks, ad angles, CTA structures, landing page flows, objection handling scripts, and nurturing journeys.

- Define persona-specific communication sequencing to determine what consumers need to hear before conversion across different funnel stages.

- Conduct continuous competitor and market intelligence analysis across Meta Ads, Google Ads, influencer campaigns, marketplaces, landing pages, and D2C funnels.

- Track competitor hooks, messaging strategies, emotional triggers, offer structures, claims, and positioning approaches.

- Identify sustainable brand-building approaches versus short-term performance tactics and provide actionable recommendations for adoption, adaptation, or avoidance.

- Prepare regular competitor intelligence and market analysis reports with actionable conversion and positioning insights.

- Partner closely with performance marketing teams to analyze ad-level and funnel-level performance metrics including CTR, CVR, CAC, CPA, funnel drop-offs, and retention quality.

- Diagnose conversion issues using both psychological insights and performance data rather than relying only on metrics.

- Identify campaigns that drive low-quality acquisition, poor retention, or long-term brand damage despite short-term performance gains.

- Recommend creative optimization decisions including scale, kill, iterate, and reposition strategies.

- Design and define high-level ad architectures including hooks, emotional triggers, credibility cues, trust signals, and CTA frameworks.

- Develop persona-specific creative strategies including research-led, testimonial-led, value-led, and skeptic-safe communication approaches.

- Create detailed strategic briefs for copywriters, designers, video editors, influencer teams, and creative agencies.

- Ensure all brand communication remains psychologically aligned, conversion-focused, and trust-driven.

- Maintain messaging consistency across ads, landing pages, WhatsApp flows, call center conversations, CRM journeys, and product communication.

- Continuously improve landing page narrative flows, WhatsApp nurturing logic, objection handling frameworks, and offer presentation strategies.

- Act as a brand-safety and communication governance leader by reviewing and approving messaging across campaigns, creatives, influencer scripts, offers, and product communication.

- Prevent exaggerated claims, fear-based marketing, misleading positioning, and short-term growth hacks that may damage long-term brand trust.

- Ensure all communication aligns with Zeroharms philosophy of education-led marketing, scientific credibility, transparency, and long-term customer trust.

- Collaborate closely with Brand, Marketing, Product, CRM, Sales, and Customer Experience teams to align customer communication strategies.

- Review customer interactions including call recordings, chat transcripts, WhatsApp conversations, and support queries to improve messaging frameworks and customer journeys.

- Train internal teams on consumer psychology, messaging frameworks, objection handling, and trust-based conversion strategies.

Ideal Candidate Criteria:

- 7+ years of experience in content communication strategy, conversion strategy, consumer psychology, growth marketing, or D2C brand communication roles.

- Strong hands-on experience applying consumer psychology and behavioral insights to improve conversions, customer engagement, and retention.

- Proven expertise in persona building, behavioral targeting, psychological messaging frameworks, and conversion-focused communication design.

- Strong strategic understanding of Meta Ads, Google Ads, conversion funnels, and customer acquisition ecosystems.

- Ability to analyze performance metrics including CTR, CVR, CAC, CPA, funnel drop-offs, and retention quality from both strategic and psychological perspectives.

- Hands-on experience in funnel optimization and conversion rate optimization (CRO) across websites, landing pages, CRM journeys, WhatsApp flows, email funnels, and assisted sales channels.

- Strong exposure to competitive intelligence, market scanning, competitor messaging analysis, and deriving actionable strategic insights.

- Experience working closely with Brand, Marketing, Sales, CRM, and Product teams to influence customer journey design and messaging architecture.

- Deep understanding of Indian consumer psychology, trust behavior, purchase triggers, and D2C buying patterns.

- Strong ability to connect performance data with human behavior insights and make strategic conversion decisions.

- Excellent communication, storytelling, strategic thinking, stakeholder management, and brand positioning skills.

- Prior experience working with D2C, consumer, health & wellness, nutrition, supplement, FMCG, or lifestyle brands is mandatory.

- Experience in trust-led, education-driven, or consumer-sensitive product categories will be strongly preferred.

Perks, Benefits & Work Culture:

- Highly collaborative, innovative, and growth-oriented work culture.

- Opportunity to lead strategic consumer communication and brand trust initiatives.

- High ownership role with significant influence on brand growth and customer experience.

- Opportunity to shape messaging architecture for new product launches and large-scale D2C growth initiatives.

- Competitive salary and long-term career growth opportunities.