Company Overview:

Our client is a leading Media OTT platform based in Mumbai, providing a diverse range of on-demand video content to a large subscriber base across India. They offer a wide selection of movies, TV shows, original series, and live events, catering to various audience segments. The platform is accessible on multiple devices, including smartphones, tablets, smart TVs, and web browsers.

Role Overview:

The Head of Content & Programming will be responsible for leading the content strategy, acquisition, and programming efforts for the OTT platform. This role involves curating a compelling content library that drives user engagement, attracts new subscribers, and maximizes revenue. The Head of Content & Programming will collaborate closely with the content acquisition team, marketing, product, and technology teams to ensure a seamless and engaging user experience. This role directly impacts subscriber growth, retention, and overall platform profitability.

Key Responsibilities:

- Develop and execute a comprehensive content strategy aligned with the platform's overall business objectives, considering audience preferences, market trends, and competitive landscape.

- Oversee the content acquisition process, including identifying, evaluating, and negotiating deals for movies, TV shows, original series, and other video content.

- Curate and program the content library to optimize user engagement, drive viewership, and maximize revenue.

- Collaborate with the marketing team to develop and implement effective content promotion strategies.

- Work closely with the product and technology teams to enhance the content discovery and playback experience on the platform.

- Analyze content performance data to identify trends, inform content acquisition decisions, and optimize programming strategies.

- Manage the content budget effectively, ensuring optimal allocation of resources to maximize ROI.

- Build and lead a high-performing content team, providing mentorship, guidance, and development opportunities.

- Stay abreast of industry trends, emerging technologies, and competitive developments in the OTT space.

Required Skillset:

- Demonstrated ability to develop and execute successful content strategies for OTT platforms.

- Proven expertise in content acquisition, programming, and curation.

- Strong understanding of the Indian media landscape and audience preferences.

- Excellent negotiation and deal-making skills.

- Ability to analyze data and derive actionable insights.

- Exceptional communication, presentation, and interpersonal skills.

- Strong leadership and team management abilities.

- Experience in Content Management and Product Management.

- 12-15 years of relevant experience in the media and entertainment industry, with a focus on OTT platforms.