Head - Consumer Insights

Description:

Job Title: Head - Consumer Insights & Research

Location: Bangalore

Industry: Consumer Products

Role Overview:

We are looking for an experienced and strategic Head Consumer Insights & Research to lead the Consumer & Market Intelligence (CMI) function. The role will drive consumer-led decision making across the organization by integrating consumer research, market intelligence, and multi-source data into actionable insights that support business growth, innovation, and brand strategy.

Key Responsibilities:

Consumer & Market Intelligence Leadership:

- Act as the central owner of consumer, category, and market insights across the organization

- Translate business challenges into structured research and insight frameworks

- Deliver actionable insights on consumer behavior, attitudes, and purchase drivers

Research & Analytics:

- Lead end-to-end quantitative and qualitative research programs

- Drive post-launch, post-campaign, and initiative evaluations

- Ensure methodological rigor and decision-ready outputs

Data Integration & Insight Synthesis:

- Integrate insights from syndicated data, retail audits, e-commerce platforms, and internal performance metrics

- Establish a structured insight cadence (monthly, quarterly, annual reviews)

- Present clear implications and recommended actions to leadership

Business & Strategic Support:

- Support annual planning, innovation roadmaps, and long-term strategy through consumer-led insights

- Identify growth opportunities and potential risks

- Influence senior stakeholders through structured storytelling and data-backed recommendations

Cross-Functional Collaboration:

- Partner with Marketing, Sales, Product, R&D, and Strategy teams

- Embed a consumer-first mindset across innovation and go-to-market planning

Team & Capability Development:

- Build and lead a high-performing Consumer Insights team

- Manage research agencies and budgets

- Develop knowledge repositories and best-practice frameworks

Desired Profile:

- 8+ years of experience in Consumer Insights, Market Research, or related domains

- Experience in consumer-facing industries (FMCG / Consumer Durables / Retail preferred)

- Strong expertise in quantitative & qualitative research methodologies

- Proven ability to synthesize complex data into actionable business insights

- Demonstrated experience influencing senior leadership

- Strong analytical, strategic thinking, and storytelling skills

- Experience in team leadership and stakeholder management

Education:

- Bachelors or Masters degree in Business, Marketing, Economics, Statistics, or related field

- MBA or equivalent postgraduate qualification preferred