Posted by
Posted in
Sales & Marketing
Job Code
1735927

Key Responsibilities:
- Lead the overall strategy and development of the consumer business.
- Build the consumer business from the ground up, including market entry and go-to-market strategy.
- Develop and establish a strong channel sales and retail distribution network.
- Identify and appoint distributors, super-stockists and other channel partners.
- Develop strategies to increase market penetration and retail reach.
- Conduct market studies covering consumer trends, competition, pricing, distribution and market opportunities.
- Develop the overall brand positioning and market development strategy.
- Drive product launches and establish the brand in target markets.
- Develop and manage product pricing, channel margins and commercial strategies.
- Identify new markets, territories, products and business opportunities.
- Develop annual business plans and revenue growth strategies.
- Own business performance, revenue growth and profitability.
- Build and lead the consumer business team.
- Develop strong relationships with distributors, retailers, modern trade and other relevant stakeholders.
- Monitor competitor pricing, products, promotions and market activities.
- Provide strategic inputs to the management on market expansion and business growth.
Candidate Profile:
- 18 - 25 years of relevant professional experience.
- Master's Degree is mandatory, preferably MBA/PGDM in Marketing, Sales or Business Management.
- Proven experience in Consumer Business, Sales, Distribution or Retail.
- Strong experience in developing Channel Sales and Retail businesses.
- Demonstrated ability to build and scale a business from scratch.
- Strong understanding of market research, GTM strategy and brand development.
- Experience in product pricing, channel margins and commercial strategy.
- Strong business acumen with a revenue and profitability orientation.
- Excellent leadership, negotiation and stakeholder management skills.
- Ability to work in a highly entrepreneurial and growth-oriented environment.
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Posted by
Posted in
Sales & Marketing
Job Code
1735927