Head - Community - D2C Business

Head - Community - D2C Business

Description:

Discord-native community builder:

- This person must have hands-on experience building and scaling Discord communities, not just moderating them.

- They should understand server architecture, channel design, bots, roles, permissions, and how to create a community that people actively want to participate in.

- If their only experience is Telegram or Slack, it is not the same skill set.

Drops and hype mechanics:

- Should understand how to design product drops that create anticipation waitlists, early access, limited releases, countdown mechanics.

- Every product launch should feel like an event inside Discord.

- This person needs to know how to build hype and sustain it, not just announce things.

Daily engagement obsession:

- Community dies without daily attention.

- This person should have experience creating community rituals daily prompts, weekly challenges, monthly leaderboards, creator spotlights, interactive content like polls and contests.

- They need to understand what makes people come back to a Discord server every day versus joining and never opening it again.

Creator empathy and relationship building:

- Our community is made up of creators who sell our products.

- This person needs to understand what creators care about recognition, earning potential, insider access, feeling valued.

- They should be able to make a creator with 10K followers feel as important as a creator with 1M followers.

- Community management here is relationship management.

Growth mindset with quality control:

- Scaling from 2,000 to 10,000+ members is the goal, but growth without engagement is worthless.

- This person needs to design referral programs, coordinate acquisition across email, paid ads, and organic channels, and create viral loops while maintaining the quality of the community as it grows.

- Masterclass and live event execution. Should be comfortable running live sessions coordinating content, managing the live experience, and ensuring the session drives a clear outcome (creator sign-ups, increased posting, product education).

- This is part education, part entertainment, part conversion.

Offline activation capability:

- While this person will be India-based, they need to be able to design and manage offline ambassador programs and creator events in US cities.

- This means building playbooks, hiring and managing US-based junior coordinators for field execution, and running events remotely with a high standard of quality.

Comfortable working US hours:

- The community is US-based. Masterclasses are live.

- Discord engagement needs to happen when creators are active.

- This person must be fully comfortable working evening and night shifts IST to align with US time zones.

Scrappy and independent:

- This is a build-from-scratch role.

- There is no existing playbook, no large team, and no big budget.

- This person needs to be resourceful, move fast, and figure things out without waiting for direction.

- They should be energized by building something from zero, not intimidated by it.