Head - Commercial Excellence - FMCG

- Develop and execute commercial excellence strategy to align trade marketing, sales excellence, and sales strategy with overall business goals.

- Lead trade marketing initiatives including channel programs, promotions, and merchandising to maximize brand visibility and customer engagement.

- Design and implement sales excellence frameworks that drive productivity, capability building, and consistent execution across sales teams.

- Shape sales strategy by analyzing market trends, customer insights, and competitive intelligence to identify growth opportunities.

- Optimize go- to- market models ensuring efficiency in distribution, pricing, and promotional investments.

- Establish performance metrics and dashboards to monitor sales effectiveness, trade spend ROI, and execution discipline.

- Collaborate cross- functionally with marketing, finance, supply chain, and product teams to ensure integrated commercial planning.

- Drive capability development programs for sales teams, focusing on negotiation, account management, and customer relationship excellence.

- Champion digital tools and analytics to enhance forecasting, pipeline management, and decision- making.

- Deliver sustainable revenue growth through strategic vision, operational excellence, and customer- centric execution.