Head/Chief Marketing Officer - FMCG

About the Role:

Chief Marketing Officer (CMO)

- Builder. Owner. Growth Architect.

- This is not a brand custodian role.

- This is a build-from-scratch, scale-with-discipline role.

- Were looking for a new-age CMO who has built brands from infancy, taken complete ownership, and knows how to convert storytelling into revenue.

- Someone who doesnt wait for perfect briefs.

- Someone who thinks radically, executes relentlessly, and measures everything.

What Youll Own (End-to-End):

You will own marketing like a founder, not manage it like a function.

- Build and scale the brands - identity, narrative, voice, and culture

- Define and lead Go-To-Market strategy across D2C, Quick Commerce, Marketplaces & GT

- Own P&L impact, not just brand metrics

- Drive growth, velocity, trials, repeats, and retention

- Build and scale high-performing marketing teams & agency ecosystems

- Create a consumer-obsessed, insight-led marketing engine

- Decide what NOT to do as sharply as what to do

What Youll Actually Do (Day-to-Day Reality):

- Build brand + growth together - no silos

- Turn consumer insights into disruptive campaigns

- Run experiments weekly, not quarterly

- Own contribution margins, ROI - with real dashboards

- Scale content, community, creators, and culture-led marketing

- Build marketing systems, not hero campaigns

- Work shoulder-to-shoulder with founders, NPD, sales & finance

What Success Looks Like (12-24 Months):

- Brand is distinct, loved, and chosen - not interchangeable

- Marketing is a growth engine, not a cost center

- Clear ROI visibility across all spends

- Strong organic + performance flywheel

- Teams are empowered, fast, and execution-obsessed

- The brand is talked about without paying for it every time

Who You Are:

- Have built at least one brand from 110

- Comfortable with ambiguity, speed, and imperfect information

- Think like a founder, act like an operator

- Deeply data-driven, yet creatively sharp

- Believe that distribution + fundamentals beat hype

- Can zoom out to vision and zoom in to execution

What Youve Probably Done Before:

- Scaled a consumer packaged goods brand in India

- Owned performance marketing + brand together

- Worked closely with founders in a growth-stage company

- Managed real budgets and real accountability

- Built teams, systems, and playbooks - not just decks