Head - Category/eCommerce - Rural Commerce

Category/ Ecoomerce Head - Rural Commerce

Role Overview:

We are looking for a strategic and execution-focused Vice President - E-commerce to lead our entire digital commerce engine.

This is a high-impact leadership role responsible for driving growth, customer acquisition, retention, merchandising, supply chain alignment, and a seamless last-mile experience.

You will work closely with cross-functional teams including Product, Supply Chain, Technology, Marketing, and Category to scale Rozana's e-commerce platform to 100,000+ villages in India.

Key Responsibilities:

1. Strategy & Growth:

- Own the overall e-commerce strategy and P&L.

- Design and execute scalable growth plans for rural and rurban markets.

- Drive GMV, revenue, and customer retention through product-market fit.

2. Category & Merchandising:

- Build and scale core categories like FMCG, electronics, apparel, and rural essentials.

- Create regional merchandising strategies for local consumption patterns.

- Collaborate with regional manufacturers, kirana stores, and local brands.

3. Customer Experience:

- Deliver a seamless customer journey tailored for low-bandwidth and rural-first users.

- Drive innovation in assisted commerce, voice-based shopping, and mobile-first UI/UX.

- Improve NPS and customer satisfaction across all touchpoints.

4. Technology & Product Partnership:

- Work closely with product and tech teams to shape platform features.

- Lead initiatives in personalization, inventory discovery, and vernacular engagement.

5. Team & Leadership:

- Build and mentor a high-performing team across category, growth, and operations.

- Inspire teams with Rozana's mission of transforming Bharat through commerce.

6. Partnerships & GTM:

- Launch partnerships with local sellers, micro-entrepreneurs, and marketing affiliates.

- Lead rural activation strategies through BTL, offline, and hyperlocal campaigns.

Required Qualifications:

- 10-15 years of experience in e-commerce or retail, with at least 3 years in a leadership role.

- Proven track record in scaling digital commerce businesses, preferably with rural or Tier 2/3 exposure.

- Experience in managing cross-functional teams including category, marketing, product, and ops.

- Deep customer empathy, especially for underserved Bharat segments.

- Strong analytical, operational, and execution capabilities.

Preferred Background:

- Prior experience in companies like Flipkart, Amazon, BigBasket, Swiggy, DMart, Udaan, Meesho, or similar.

- MBA or equivalent from a reputed institution (not mandatory but preferred).

- Familiarity with Hindi, and other regional languages is a big plus.

Why Join Rozana?

- Be a part of a mission-driven company reshaping India's rural economy.

- Work alongside seasoned professionals from top-tier e-commerce firms.

- Build a legacy in enabling commerce for 1 billion Indians outside the reach of traditional platforms.

- Fast-paced, entrepreneurial environment with the opportunity to take end-to-end ownership.

- Let me know if you'd like a version tailored to post on LinkedIn or job portals, or want a shorter version for internal circulation.

Why Join Rozana?

- Be a part of India's leading rural e-commerce company with a mission to make a tangible impact in underserved communities.

- Collaborate directly with the Founder in shaping the company's strategy and growth trajectory.

-Work in a dynamic, fast-paced environment with opportunities to lead high-impact initiatives.