The Role:

Own the complete financial engine of a fast-growing consumer brand from closing the books and managing cash, to sitting in the room when the big commercial bets get made. This is a senior leadership role with genuine ownership of both FP&A and controllership, a direct line to the founders, and the mandate to build the finance function from the ground up.

Key Responsibilities:

1. Commercial Finance, FP&A & Margin:

- Build and run the Annual Operating Plan and monthly re-forecast across channels and SKUs, and own the revenue and margin model across D2C, Amazon, Flipkart and quick commerce.

- Translate platform fees, ad spend, logistics and returns into clear contribution margin, and build scenario models for launches, pricing and campaigns.

- Own SKU- and channel-level profitability (including return and warranty costs), and drive pricing, COGS and channel-mix decisions on which SKUs to scale, reprice or exit.

2. Accounting & Controllership:

- Own the monthly close clean, on time, no backlog with full books (P&L, balance sheet, cash flow) reconciled across Shopify, marketplace settlements, payment gateways and bank.

- Keep GST, TDS and all statutory compliance filed correctly and on time, with audit-ready financials and clean vendor and marketplace payables.

3. Working Capital & Cash:

- Own the cash conversion cycle end to end inventory days, payables, receivables and marketplace settlement tracking and set reorder triggers and safety-stock levels with ops and supply chain.

- Negotiate and manage supplier payment terms, and shorten the working-capital cycle without starving growth, flagging stress before it becomes a crisis.

4. Business Partnership:

- Sit in the room for every major commercial decision launches, inventory commitments, campaigns and channel expansion modelling unit economics, break-even and inventory risk for every new bet.

- Evaluate campaign and promo ROI, and build and own board- and investor-ready reporting as the business scales.

What We're Looking For:

- 8-12 years in finance with real ownership of both FP&A and controllership; D2C / e-commerce / consumer-brand experience is essential.

- Multi-SKU, multi-channel P&L experience in a physical-product business where inventory is a live variable; early-stage or scale-up experience strongly preferred.

- Fluent across Shopify, Amazon Seller Central, marketplace settlement reports and Tally (or equivalent); hands-on with GST, TDS and Indian statutory compliance.

- Strong working-capital experience; builds financial models from scratch; pulls and questions data independently.

- Commercially sharp connects financial decisions to business outcomes and explains margin problems in plain language.

- Comfortable being the sole senior finance person for a period; CA / MBA (Finance) preferred, though track record outweighs credential.

- Ability to build and lead a small team as the business scales.