THE ROLE IN ONE LINE:

Own the complete financial engine of a fast-growing consumer brand from closing the books and managing cash, to sitting in the room when the big commercial bets get made.

WHAT YOU'LL OWN:

Commercial Finance & FP&A

- Build and run the Annual Operating Plan and monthly re-forecast across channels and SKUs

- Own the revenue and margin model across D2C, Amazon, Flipkart, and quick commerce

- Translate channel-level data platform fees, ad spend, logistics, returns into contribution margin clarity

- Build scenario models for new launches, pricing decisions, seasonal campaigns, and channel expansion

- Deliver the weekly financial narrative the founder actually steers by

Accounting & Controllership

- Own the monthly close - clean, on time, no backlog

- Full books: P&L, balance sheet, cash flow; reconciled across Shopify, marketplace settlements, payment gateways, and bank

- GST, TDS, and all statutory compliance - filed correctly and on time, every time

- Audit-ready financials; vendor and marketplace payables tracked and clean

Working Capital & Cash

- Own the cash conversion cycle end to end: inventory days, payables, receivables, marketplace settlement tracking

- Set reorder triggers and safety stock levels in partnership with ops and supply chain

- Negotiate and manage supplier payment terms

- Shorten the working capital cycle without starving growth; flag stress before it becomes a crisis

Margin & Profitability

- SKU-level and channel-level contribution margin: know which products and channels actually make money after all costs

- Track return rates and warranty costs by SKU; model their true margin impact

- Drive pricing, COGS, channel mix, and return reduction initiatives that move the P&L

- Identify which SKUs to scale, reprice, or exit

Business Partnership

- Sit in the room for every major commercial decision: new product launches, inventory commitments, sales campaigns, channel expansion

- Model pre-launch unit economics, break-even, and inventory risk for every new bet

- Evaluate campaign and promo ROI does this spend earn back more than it costs?

- Build and own board and investor-ready reporting as the business scales

WHAT WE'RE LOOKING FOR:

Experience & Background:

- 8-12 years in finance with real ownership of both FP&A and controllership not one or the other

- Consumer / e-commerce / DTC experience strongly preferred; you must understand marketplace economics: platform fees, ad spend as a P&L line, settlement cycles, and returns

- Hands-on experience managing multi-SKU, multi-channel P&Ls in a physical product business where inventory is a live variable

- Early-stage or startup experience is a strong advantage you know what building looks like, not just running

Technical Skills:

- Fluent across multiple data sources: Shopify, Amazon Seller Central, marketplace settlement reports, Tally or equivalent, OMS/ERP

- Strong working capital experience you've personally managed inventory days or cash cycles, not just reported on them

- Builds financial models from scratch, not just updates templates

- GST, TDS, Indian statutory compliance hands-on, not fully outsourced

Leadership & Mindset:

- Genuine ownership bias if something is broken, you fix it

- Commercially sharp: you think about what a number means for the business, not just whether it's correct

- Direct communicator: explains a margin problem or a cash issue to a founder in plain language, not finance jargon

- Comfortable being the sole senior finance person for a period; you'll build the team as the business earns it

- Thrives in ambiguity; builds structure where none exists

Qualification:

- CA / MBA (Finance) preferred track record will always outweigh credential

WHAT A TYPICAL WEEK LOOKS LIKE:

When What Monday Actuals vs plan review; flag what moved and why Mid-week Re-forecast update; cash position into month-end Pre-launch Model inventory commitment, break-even, channel margin for new SKU Month-end Close books, reconcile marketplace settlements, file compliance Quarterly Working capital review with ops; inventory ageing, CCC improvement Always Be the person the founder calls before making a big financial bet

WHAT YOU'LL GET:

- A genuine seat at the table commercial decisions, not just financial reporting

- Direct founder access and real influence on business strategy

- The opportunity to build a finance function from scratch in a fast-growing brand

- Competitive compensation benchmarked to the scope, not the stage

- Bengaluru-based; hybrid flexibility once you've established the rhythm