Head - BTL Lead Generation

Job Description:

BTL Lead Generation Head - 6+ Years - Mumbai/Bangalore

We are looking for a dynamic and entrepreneurial leader to drive and scale one of the most critical customer acquisition channels for a high-growth consumer business. The role offers complete ownership of the BTL lead generation engine, including strategy, operations, P&L management, team leadership, and multi-city expansion.

Location - Mumbai/Bangalore

Your Future Employer:

One of India's fastest-growing consumer-focused organizations, transforming a high-potential industry through innovation, technology, and a strong ground-level distribution and acquisition network.

Responsibilities:

- Owning the complete P&L of the BTL lead generation channel, including revenue, costs, lead efficiency, and profitability metrics.

- Driving end-to-end funnel management across lead generation, qualification, meetings, and customer acquisition.

- Leading and scaling distributed field teams across multiple cities, while building a high-performance culture.

- Developing and standardizing BTL playbooks, SOPs, incentive structures, and operational frameworks for scalable growth.

- Conducting field visits, evaluating channel performance, and implementing data-driven strategies to maximize conversion and business outcomes.

Requirements:

- 6+ years of experience in BTL marketing, field sales, channel sales, distribution, or customer acquisition roles.

- Proven experience in managing large field teams (100+ employees) and owning business or P&L metrics.

- Strong exposure to high-growth consumer industries such as FMCG, Telecom, EdTech, FinTech, Real Estate, or similar sectors.

- Demonstrated success in building, scaling, and optimizing on-ground acquisition channels.

- Excellent leadership, analytical, stakeholder management, and operational execution capabilities.

What Is in It for You:

- Opportunity to build and scale a high-impact growth channel across multiple cities.

- Complete ownership with direct visibility to senior leadership.

- Fast-paced, entrepreneurial, and merit-driven work environment.

- Attractive compensation structure with strong performance-linked incentives.

- Chance to create a scalable business function with long-term organizational impact.