Position Overview:

The candidate will lead the strategic growth, profitability, and operational excellence of the BTL Activation division. This role requires a visionary leader who can drive business development, manage high-value client relationships, and oversee the seamless execution of experiential marketing campaigns - Rural and Urban for both B2B and B2C Clients.

Key Responsibilities:

Strategic Leadership and P&L Management:

- Own and deliver the annual revenue and profitability targets (P&L) for the division.

- Formulate and implement long-term business strategies to expand market share.

- Identify new market trends, emerging technologies, and experiential formats to keep the agency competitive.

Business Development and Client Relations:

- Lead the pitch process for large-scale corporate accounts and brand activations.

- Build, maintain, and leverage senior-level relationships with clients (CMOs, Brand Heads, Procurement Leads).

- Cross-sell and up-sell agency other business verticals / capabilities (Events and Exhibitions), ensuring high client retention rates.

Operations and Execution Oversight:

- Guide the creative, planning, and production teams to deliver cutting-edge concepts and flawless execution.

- Ensure all projects and activations adhere to quality standards, safety protocols, and timelines.

- Optimize resource allocation and internal management to maximize project margins.

Team Mentorship and Culture:

- Build, mentor, and retain a high-performing team of account managers, planners, and operations experts.

- Foster a collaborative, creative, and performance-driven work environment.

Key Requirements and Qualifications:

Experience:

- 12 - 15+ years of experience in the BTL Activation, or Experiential Marketing industry.

- A minimum of 3 - 5 years in a leadership role (Business Head, VP, or Regional Head) managing a sizable P&L.

- Proven track record of winning and executing large-scale YOY BTL Activation Accounts, in both B2B/B2C industry clients.

Skills:

- Strong commercial acumen with deep expertise in budgeting, forecasting, and margin management.

- Exceptional pitching, negotiation, and presentation skills.

- Robust network of corporate clients of various industries.

Education:

- Bachelor's degree in Marketing, Media, Business Administration, or a related field.

- An MBA or Post-Graduate degree from a premier institute is highly preferred.

Key Performance Indicators (KPIs):

- Achieving overall revenue and net profit targets.

- New business acquisition rate vs. organic client growth.

- Client satisfaction (CSAT) scores and client retention rate.

- Team retention and productivity metrics.