Head - Branding/Marketing

Description:

Key Responsibilities:

- Strategic Leadership

- Deliver revenue results through an aligned Product Development & Marketing strategy

- Lead annual marketing planning, budgeting, and resource allocation.

Brand Management & Growth:

- Build and strengthen brand identity, positioning, and narrative across markets.

- Oversee new product launches, category expansion, and go-to-market strategy.

- Ensure consistent brand communication across all channels - retail, digital, ATL, BTL, PR.

Digital & Performance Marketing:

- Drive digital growth across performance marketing, SEO, CRM, marketplaces, and loyalty programs.

Consumer Insights & Market Intelligence:

- Build a strong insights function to understand consumer needs and emerging trends.

- Leverage research, data, and analytics to drive strategic decisions.

Retail & Channel Marketing:

- Develop integrated marketing plans for retail, distributor networks, and on-ground activations.

- Build strong BTL and regional programs to maximize reach, especially in semi-urban/rural markets.

Communication, PR & Corporate Reputation:

- Oversee brand communication, advertising, content, and storytelling.

- Manage PR, media relations, crisis communication, and corporate reputation.

Leadership & Team Development:

- Build and lead a high-performing marketing team across brand, digital, content, insights, and design.

- Develop agency and partner ecosystem - creative, digital, media, research, activation.

Cross-functional Collaboration:

- Ensure marketing initiatives support business goals (SKU strategy, inventory, pricing, etc.)