Role: Head - Branding

Department: Marketing

Location: Andheri (Corporate Office)

Role Overview:

We are seeking an experienced and strategic branding leader to drive the organization's brand vision, content strategy, corporate communications, public relations, and integrated marketing initiatives. The incumbent will be responsible for strengthening brand equity, enhancing stakeholder engagement, driving patient awareness, and ensuring consistent brand positioning across all channels while contributing to business growth and market leadership.

Key Responsibilities:

- Lead the overall brand portfolio, driving brand strategy, communications, agency partnerships, team performance, and business growth objectives.

- Develop and execute annual branding and communication plans aligned with organizational and marketing goals to strengthen brand equity and market leadership.

- Plan and implement integrated brand-building, patient awareness, and center visibility campaigns across digital, media, PR, and traditional marketing channels.

- Drive content strategy and oversee the creation of high-quality marketing and educational content across websites, social media, email, video, print, and thought leadership platforms.

- Ensure consistent brand identity, messaging, tone of voice, and visual standards across all customer and stakeholder touchpoints.

- Lead corporate communications, public relations, media relations, thought leadership initiatives, and reputation management programs to enhance brand visibility and credibility.

- Manage media planning, buying, agency relationships, and marketing investments to maximize reach, engagement, and return on investment.

- Collaborate with clinical, operations, sales, and patient experience teams to translate customer insights into impactful communication and engagement strategies.

- Drive patient engagement through educational campaigns, community outreach programs, digital storytelling, and healthcare awareness initiatives.

- Monitor budgets, market research, analytics, competitor intelligence, and campaign performance to optimize brand awareness, patient acquisition, engagement, and overall marketing ROI.

Desired Candidate Profile:

- 12 - 15+ years of experience in Brand Management, Corporate Communications, Public Relations, Content Marketing, and Integrated Marketing.

- Proven track record of managing large-scale branding and communication initiatives.

- Experience leading cross-functional teams and external agency partnerships.

- Healthcare, Hospitals, Wellness, Pharmaceutical or Consumer Brand experience preferred.

- MBA/Post Graduate Degree in Marketing, Branding, Communications, Mass Communication, Media Management, or related discipline.