- We are seeking an innovative and strategic leader to join as the Head of Branding and Digital Marketing. - The ideal candidate will be responsible for developing, implementing, and managing comprehensive branding and digital marketing strategies to enhance brand awareness, customer engagement, and business growth. - This role requires expertise in brand management, digital marketing, content strategy, and performance marketing to drive revenue and brand loyalty. Key Responsibilities: Brand Strategy & Management: - Develop and execute a compelling brand strategy aligned with the company's vision, mission, and business objectives. - Maintain brand consistency across all platforms, ensuring brand guidelines are adhered to. - Oversee brand positioning, messaging, and storytelling to differentiate from competitors. - Conduct market research to understand customer preferences, industry trends, and competitor activities. Digital Marketing Strategy & Execution: - Design and implement data-driven digital marketing strategies across various channels. - Optimize online customer acquisition, conversion rates, and retention through digital campaigns. - Lead performance marketing efforts, ensuring optimal ROI for digital spend. - Oversee website optimization, UX, and CRO strategies to enhance user engagement and lead generation. Key Qualifications & Experience: - MBA in Marketing - 12 to 15 years of experience in branding, digital marketing, or a similar role, preferably in a leadership capacity. - Proven ability to develop and execute successful brand campaigns and digital marketing initiatives. - Excellent leadership, communication, and project management skills. - Knowledge of emerging marketing technologies and trends. - Ability to work in a fast-paced, dynamic environment. - Familiarity with AI-driven marketing tools and automation.

Kolkata

Head - Branding & Digital Marketing 

Job Description for Head - Branding & Digital Marketing  in WIZSPRINT CONSULTANTS (OPC) PRIVATE LIMITED in  Kolkata for (12-17) years of experience. Apply Now!