Head - Branding & Communications - Integrated Steel Plant

Description: Head - Branding and Communications

Location: Raipur, Chhattisgarh (Integrated Steel Plant)

Total Experience: 10 years (with at least 7 years in a leadership role)

Role Overview:

- The Head of Branding and Communications will lead the development and execution of brand strategy, corporate communications, and integrated marketing initiatives for the organization.

- This role requires a seasoned professional with deep expertise in branding, reputation management, and marketing strategy, preferably with exposure to the manufacturing or building materials industry.

- The incumbent will be responsible for positioning the brand effectively in the market, driving internal and external communication, and ensuring alignment with business objectives.

Key Responsibilities:

Brand Strategy & Architecture

- Develop and implement comprehensive brand strategy and architecture aligned with organizational goals.

- Ensure consistent brand messaging across all touchpoints and platforms.

Integrated Marketing Communications

- Plan and execute integrated marketing campaigns (ATL, BTL, and digital) to enhance brand visibility

and engagement.

- Oversee creative development and ensure campaigns deliver measurable ROI.

Corporate Communications & Media Relations

- Manage corporate communications, media relations, and reputation management initiatives.

- Build and maintain strong relationships with media, industry bodies, and key stakeholders.

Digital & Content Marketing

- Drive content strategy for digital platforms, including website, social media, and blogs.

- Monitor and optimize digital performance metrics to enhance engagement and reach.

Internal Branding & Employee Communication

- Lead internal branding initiatives to strengthen organizational culture and employee engagement.

- Develop communication programs to keep employees informed and motivated.

Technical Expertise Required:

- Brand strategy and architecture development.

- Integrated marketing communications (ATL, BTL, digital).

- Corporate communications and reputation management.

- Content and digital marketing, including website and social media management.

- Internal branding and employee communication initiatives.

Functional Competencies:

- Strategic planning and execution of brand campaigns.

- Budget management and ROI tracking.

- Strong creative and analytical skills.

- Cross-functional collaboration with sales, product, and leadership teams.

- Excellent communication and presentation skills.

Preferred Background:

- Exposure to manufacturing or building materials industry.

- Proven track record of leading branding and communication functions in large-scale organizations.

Educational Qualification:

- MBA/PGDM in Marketing, Communications, or related field.