Head - Brand Marketing - Skincare/Cosmetics

Job Description: Head of Brand Marketing skincare

Location: NCR

Industry: Skincare / Cosmetics

Experience: 7-12 years

Position Overview:

We are seeking a dynamic and strategic Head of Brand Marketing to lead our brand development and marketing initiatives in the skincare and cosmetics industry. The ideal candidate will have a proven track record in brand strategy, product launches, consumer insights, and digital marketing, with a strong emphasis on innovative campaigns and operational excellence.

Key Responsibilities:

- Develop and execute comprehensive brand strategies to strengthen market position and drive growth.

- Lead the planning and execution of marketing campaigns across ATL and BTL channels, ensuring alignment with brand objectives.

- Drive product innovation, manage new product launches, and enhance existing offerings.

- Conduct consumer insights and marketing research to inform strategic decisions and positioning.

- Oversee digital initiatives, including D2C platforms, social media, and online engagement strategies.

- Manage stakeholder communication and collaboration across teams and external agencies.

- Plan and execute brand events and marketing initiatives to increase brand visibility and engagement.

- Analyze performance metrics and optimize marketing operations for efficiency and effectiveness.

Candidate Profile:

- Proven experience in brand marketing within the skincare or cosmetics industry.

- Strong understanding of consumer behavior, market trends, and competitive landscape.

- Expertise in digital marketing, product launches, and integrated campaign management.

- Excellent leadership, communication, and stakeholder management skills.

- Ability to innovate and adapt in a fast-paced, dynamic environment.