Currently we are hiring Head Brand Marketing for a leading Skin Care Brand

Exp: 8+ yrs pref from SkinCare

Location : Delhi/NCR

Job Description: Head of Brand Marketing for Skincare

Skin care brand as per below expertise

- Brand strategy and development

- Marketing campaign and media, ATL/BTL

- Product innovation and launches

- Consumer insights and marketing research

- Digital and D2C intiatives

- Stackholder mangement and communication

- Events and marketing initiatives

- Performance analysis and operational excellence

Position Overview:

We are seeking a dynamic and strategic Head of Brand Marketing (AGM) to lead our skin care brands marketing initiatives. The ideal candidate will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and enhancing consumer engagement through innovative campaigns across ATL/BTL media. This role requires a blend of strategic thinking, creative execution, and operational excellence to position our brand as a leader in the skincare industry.

Key Responsibilities:

Brand Strategy and Development

- Formulate and implement long-term brand strategies aligned with overall business goals.

- Drive brand positioning, value proposition, and differentiation in the skincare market.

- Ensure consistent brand messaging across all channels.

Marketing Campaigns and Media

- Plan, execute, and optimize ATL (Above The Line) and BTL (Below The Line) marketing campaigns.

- Collaborate with creative and media agencies to develop impactful advertising initiatives.

- Monitor campaign performance and ROI.

Product Innovation and Launches

- Work closely with R&D and product teams for innovative product development.

- Plan and execute successful product launches, ensuring brand alignment and market impact.

Consumer Insights and Marketing Research

- Conduct market research to understand consumer needs, preferences, and trends.

- Leverage insights to refine marketing strategies and product offerings.

Digital and D2C Initiatives

- Drive digital marketing strategies, including social media, content, and influencer collaborations.

- Lead Direct-to-Consumer (D2C) online initiatives to enhance brand presence and sales.

Stakeholder Management and Communication

- Manage internal and external stakeholder relationships effectively.

- Ensure clear communication and alignment across teams and partners.

Events and Marketing Initiatives

- Plan and execute brand events, activations, and promotional initiatives.

- Enhance brand visibility and engagement through innovative experiences.

Performance Analysis and Operational Excellence

- Track, analyze, and report on marketing performance metrics.

- Optimize marketing operations for efficiency and effectiveness.

Qualifications & Experience:

- Proven experience in brand marketing, preferably in skincare or FMCG industry.

- Strong understanding of marketing strategies, media planning, and product launches.

- Expertise in digital marketing, consumer insights, and market research.

- Excellent stakeholder management and communication skills.

- Creative, strategic thinker with a data-driven approach.

- Bachelors degree in Marketing, Business, or related field; MBA preferred.

Join us to lead our brands growth and elevate our presence in the competitive skincare landscape!