Job Description:
We are looking for an experienced Head of Brand Marketing to lead the brand marketing function for a fast-growing D2C healthy snacking brand.
The role will be responsible for shaping brand strategy, driving consumer engagement, and strengthening the brand presence across relevant channels.
Key Responsibilities:
- Develop and execute the overall brand marketing strategy aligned with business objectives.
- Drive brand positioning, messaging, and communication across channels.
- Lead integrated marketing campaigns to build awareness, consideration, and consumer engagement.
- Identify consumer trends and market opportunities to strengthen brand growth.
- Work closely with creative, digital, product, sales, and other cross-functional teams.
- Manage marketing initiatives and ensure consistent brand communication.
- Track campaign performance and use insights to improve marketing effectiveness.
- Build and strengthen the brand presence across digital and other relevant consumer touchpoints.
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