Posted By
718
Posted in
Sales & Marketing
Job Code
1604902
Role overview
We are looking for a strategic, insight led, execution strong Head of Marketing to build and scale our brand meaningfully across platforms. This role is responsible for owning brand strategy, communication, NPD GTM, influencer marketing, creative output, creatives for offline touch points and platform performance. The role is brand building with a commercial component. You will lead top funnel storytelling while owning AOP numbers, marketing budgets and beauty marketplace P&Ls.
Brand strategy & communication architecture
- Define, shape, and protect the brands core identity across all creatives, channels and brand touch points.
- Own the brand narrative, tone, and visual identity
- Ensure all communication aligns with the defined brand block
- Build and manage the yearly brand calendar (campaigns, launches, events)
- Integrate market research, consumer insights from internal & external partners into planning
- Align with product, sales, and ops to ensure consistent brand expression
- Understand which creative assets perform better and replicate the strategy behind it across multiple formats
- Identify underperforming assets, re iterate fixing it (Visual, copy, sequencing, CTA, etc)
- Collaboratively work with Performance team to deliver on AOP
New product launches
- You will lead the GTM for every launchfrom idea to executionensuring the brand shows up with impact and in a consistent manner.
- Work with product and R&D on the NPD roadmap
- Lead GTM strategy: naming, claims, positioning, hero story
- Develop creative mood boards, model & shoot briefs, and guide shoot direction
- Ensure all assets are delivered on timeshoots, edits, platform content
- Coordinate influencer outreach, ads, seeding, and gifting
- Ensure consistency across marketplace creatives, A+ content, merch
- 100% on-time launch delivery
- 90%+ post-launch asset readiness at go-live
- Minimum 1 high-engagement hero content per launch reusable across all platforms Influencer marketing & community building.
- Oversee influencer team for daily execution
- Build monthly influencer calendar: paid, seeded, collabs, affiliates
- Build trusted influencer network with deliverables and rewards system
- Develop briefing templates that align creator voice with brand tone
- Plan and track campaigns across mega to nano creators
- Build standout seeding and gifting moments for NPD
- Ensure influencer output feeds into content, CRM, and ads
- Monitor ROI, conversion, and earned media value per campaign
- Keep pulse on creator trends, viral formats, and cultural moments
- Deliver CPV, engagement and ROI goals for the org
- Build a strong community of offline beauticians , engage with them to create a value added program that makes them advocates for the brand Campaigns, Events & OOH
You will lead all top-funnel momentsfrom digital campaigns to offline eventsensuring the brand shows up consistently and impactfully.
- Plan and execute brand campaigns, seasonal or for NPD launches or for cyclic refreshes
- Lead visibility at third-party and owned events/IPs
- Explore new top funnel options in OTT and other forms of media meant for the TG
- Ensure the brand maintains a consistent, premium look offline
- Align all OOH and offline activations with brand visual world
Marketplace growth
- You will own Marketplace platform performance
- Own topline and P&L for the channels
- Guide the KAM on platform strategy, promotions, and GTM
- Align on marketplace-specific content, pricing, and visibility
- Use platform insights to iterate merchandising and messaging
Education: MBA from a reputed university
Must-Have Experience:
- 10+ years in beauty/Apparel/Home Decor or high-growth D2C brands
- Should have handled a team to 6+ with at least 3 direct reports
- Proven leadership in influencer marketing (in-house) and not fully agency led
- Integrated experience in driving new launches and GTM
- Experience handling ecommerce platform strategy, preferably beauty platforms and creatives
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Posted By
718
Posted in
Sales & Marketing
Job Code
1604902
