About the employer brand:

- The company is a fast-growing clean-label snacking brand building healthier food choices for modern consumers and families.

- Founded in 2021, the brand focuses on creating better-for-you snacks made without refined sugar, maida, palm oil, preservatives, or artificial additives.

- Backed by leading investors including Fireside Ventures and Sharrp Ventures and soon to be closing on series B, they are building a brand that sits at the intersection of health, taste, and culture - with a strong focus on storytelling.

About the role:

- They are looking for a Brand Head who understands how modern brands grow through strong storytelling, sharp positioning, and high-quality content.

- This role is ideal for someone who can combine strategic brand thinking with hands-on execution across content, campaigns, and digital channels.

- Youll lead the overall brand narrative, build content-led growth initiatives, and ensure consistency across every customer touchpoint.

- Were looking for someone who understands internet culture, consumer behavior, and how to create content that people actually engage with.

Roles and Responsibilities:

- Own and drive overall brand strategy and positioning.

- Build and execute content-led marketing campaigns across digital platforms.

- Lead content strategy across social media, performance creatives, website, email, and community channels.

- Develop a distinct brand voice and ensure consistency across all communication.

- Work closely with founders, design, growth, and product teams to align brand and business goals.

- Manage content calendars, campaign planning, launches, and partnerships.

- Identify trends, cultural moments, and consumer insights to create relevant brand communication.

- Oversee creative production including copy, video concepts, social storytelling, and campaign messaging.

- Track brand performance metrics and optimize campaigns based on insights and engagement data.

Who you are:

- 7+ years of experience in brand marketing, content, or consumer marketing roles.

- Strong understanding of content strategy and storytelling across digital platforms.

- Hands on experience with video & graphic content creation.

- Proven experience building or scaling consumer-facing brands.

- Excellent copywriting and communication skills.

- Deep familiarity with Instagram, LinkedIn, YouTube, and emerging content formats.

- Ability to balance strategic thinking with execution speed.

- Strong creative judgment and understanding of design/content aesthetics.

- Experience working in startups, D2C, wellness, lifestyle, or consumer brands is preferred.

- Comfortable working in a fast-moving, high-ownership environment.

Why join us?

- Fastest growing new-age FMCG brand in India: 10x in last 14 months.

- Well funded and backed by marquee VC's like Fireside ventures.

- Opportunity to shape the voice and identity of a growing brand that's on a 100 to 1000Cr journey.

- High ownership and direct collaboration with leadership.

- Fast-paced environment with room to experiment and build.

- Chance to create meaningful, culture-first brand work.

- Now hiring leaders for the 100Cr to 1000Cr journey.