Head - Brand Marketing - FMCD/FMCG/Textile - IIM/FMS/MDI/ISB

Job Description:

Head Brand Marketing

About the Role:

We are looking for an experienced marketing leader to drive the organization's brand strategy, portfolio management, integrated marketing communications, and consumer engagement agenda. The role will be responsible for building a strong brand, developing long-term marketing strategies, leading integrated media and digital campaigns, strengthening consumer connect, and delivering measurable business growth.

Key Responsibilities:

Brand Strategy & Management:

- Develop and execute the overall brand vision, positioning, and long-term growth strategy.

- Build differentiated brand positioning that enhances consumer preference and loyalty.

- Monitor and improve key brand health metrics.

Portfolio Strategy & Product Marketing:

- Develop portfolio architecture across brands, categories, and product lines.

- Partner with product, sales, and innovation teams to drive successful product launches.

Integrated Media Strategy:

- Develop and execute ATL and BTL marketing strategies.

- Lead media planning across television, print, radio, outdoor, cinema, and other offline channels.

Digital & Performance Marketing:

- Define digital marketing strategy aligned with business growth objectives.

- Lead initiatives across Search, Social, Performance, Programmatic, Content, and Influencer marketing.

Public Relations & Corporate Communications:

- Develop and execute corporate communication and public relations strategies.

- Lead corporate reputation management and thought leadership initiatives.

Consumer Insights & Marketing Analytics:

- Leverage consumer insights and market intelligence to inform marketing strategy.

- Drive data-driven decision-making through marketing analytics.

Marketing Budget & Governance:

- Develop and manage annual marketing budgets.

- Optimize allocation of investments across various marketing channels.

Candidate Profile:

- Full-time MBA / PGDM from a reputed institution.

- 12-18 years of progressive experience in brand marketing and strategic marketing.

- At least 5 years in a senior leadership role managing large marketing teams.

- Proven experience in developing integrated marketing strategies across traditional and digital channels.

- Demonstrated success in managing large marketing budgets and driving measurable business outcomes.