We are looking for a Head of Brand Marketing to build and fast scaling a brand from zero to one. This is a high-impact, hands-on leadership role for someone who has created brands from scratch across consumer tech and/or fintech, with strong exposure to offline and on-ground brand building in addition to digital.

You will own the end-to-end brand journey - from defining the brand DNA to executing integrated campaigns across online and offline channels.

Key Responsibilities:

Brand Strategy & Identity:

- Define brand positioning, purpose, tone of voice, and visual identity from scratch

- Build a distinctive, trust-led brand in a competitive consumer market

- Create scalable brand frameworks and guidelines

0 - 1 Brand Building:

- Take the brand from idea to launch to scale

- Institutionalize brand thinking across the organization

- Ensure consistency across digital, offline, product, and customer touchpoints

Integrated Marketing (Online + Offline):

- Plan and execute 360- brand campaigns across digital, social, partnerships, PR, and offline channels

- Drive strong on-ground visibility through activations, OOH, retail/merchant branding, events, and experiential marketing

- Balance brand storytelling with performance and growth goals

Consumer Tech / Fintech Storytelling:

- Build credibility and trust-led narratives essential for consumer tech and fintech brands

- Translate complex products into simple, consumer-friendly stories

- Own messaging for new launches, features, and categories

Consumer Insights & Creative Excellence:

- Deeply understand user behavior, motivations, and cultural cues

- Lead creative strategy across content, films, social, and offline assets

- Build emotional connection and brand recall

Cross-Functional Leadership:

- Work closely with Product, Growth, Sales, Ops, and Founders

- Partner with agencies, creators, media, and offline vendors

- Build and scale a high-performing brand team over time

What We're Looking For:

- 10 to 16 of experience in brand marketing

- Proven 0 - 1 brand-building experience

- Strong background in consumer tech and/or fintech

- Hands-on experience with offline brand marketing (OOH, activations, on-ground campaigns)

- Ability to operate in ambiguity and fast-paced startup environments

- Strong creative judgment with data-driven decision-making

- Builder mindset - equally comfortable with strategy and execution

Nice to Have:

- Experience in marketplace, mobility, payments, lending, or consumer internet brands

- Exposure to trust, compliance-heavy, or regulated categories

- Strong agency and creator ecosystem network

Why This Role:

- Opportunity to build a brand from scratch with ownership

- High visibility and strategic influence on business growth

- Fast-scaling startup environment with significant learning curve

- Competitive compensation + ESOPs