ROLE SUMMARY

A D2C brand into luxury self-care, beauty, fragrance, gifting and hospitality-amenities category is looking for a Head - Brand Marketing with 7+ years of relevant experience in premium or luxury brands to own the brand marketing agenda across seasonal and BAU initiatives. The role will drive the marketing calendar, 360 degree campaign planning, omnichannel communication, marketing budgets, brand guidelines and end-to-end campaign execution, ensuring a consistent and premium brand experience across consumer touchpoints.

KEY RESPONSIBILITIES

1. Marketing Calendar & Campaign Planning:

- Own the annual marketing calendar across seasonal, festive, gifting, product launches and BAU campaigns.

- Build campaign plans around key consumer, cultural and business moments.

- Manage campaign briefs, timelines, deliverables and execution.

2. 360 Degree Campaign Management:

- Plan and manage 360 degree integrated campaigns across digital, social, retail, CRM, influencer, PR, partnerships and relevant channels.

- Develop campaign briefs, manage approvals and ensure timely execution.

- Drive multiple campaigns while maintaining premium brand standards.

3. Omnichannel Brand Communication:

- Drive consistent communication across D2C, retail, e-commerce, social media, CRM, packaging and offline touchpoints.

- Partner with Creative, Digital, Retail, Product and E-commerce teams for integrated communication.

- Ensure all consumer-facing communication aligns with the brand positioning.

4. Brand Custodianship:

- Own and maintain brand guidelines, communication frameworks and brand playbooks.

- Ensure consistency in brand identity, tone of voice, visual language and consumer communication.

- Review campaigns and key brand assets for adherence to brand standards.

5. Marketing Budgets & Performance:

- Own marketing budgets, campaign spends and allocation across initiatives.

- Track spends and campaign effectiveness and optimise investments where required.

- Work with Finance and stakeholders on budget planning, approvals and utilisation.

6. Campaign Project Management:

- Manage campaigns end-to-end from briefing and planning through approvals, production, launch and post-campaign reviews.

- Coordinate internal teams, creative agencies, media partners and vendors.

- Ensure timely delivery of campaign requirements and maintain execution trackers.

KEY SKILLS & COMPETENCIES

Brand Marketing & Management - 360 degree Campaign Planning - Marketing Calendar - Omnichannel Communication - Brand Guidelines & Playbooks - Campaign Project Management - Creative Briefing - Marketing Budget Management - Agency Management - Premium Brand Building - Consumer Insights - Cross-functional Stakeholder Management

QUALIFICATIONS

- Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.

- 7+ years of relevant experience in brand marketing, with a strong track record in premium or luxury brands.

- Experience managing seasonal, festive and BAU marketing calendars from planning through execution.

- Strong experience in 360 degree campaigns, omnichannel communication, marketing budgets and brand governance.

- Candidates from premium/luxury beauty, fragrance, personal care, fashion, lifestyle, hospitality or other premium consumer brands preferred.

- Strong understanding of consumer behaviour, brand communication and premium brand positioning.

KPIs

Marketing Calendar & Campaign Delivery - 360 degree Campaign Effectiveness - Omnichannel Brand Consistency - Marketing Budget Utilisation - Campaign Execution & Timelines - Brand Guideline Compliance - Consumer Engagement - Campaign Performance & ROI