Head - Brand Marketing - D2C

Role: Head of Brand Marketing - Series A D2C

1. Brand Foundation & Sharp Positioning

- Creating a bramd from Ground ZERO . Define clear brand positioning, core message, and value proposition for a fast-scaling D2C business

- Build simple, usable brand guidelines (tone, visuals, messaging) for internal teams and partners

- Ensure consistency across website, ads, packaging, and social channels

- Outcome: Clear brand recall and differentiation in a crowded category

2. Demand Generation & CAC Efficiency:

- Support revenue growth through brand-led demand generation

- Improve conversion rates and reduce CAC by strengthening trust and storytelling

- Work closely with Performance Marketing to improve creative effectiveness

- Outcome: Brand contributes directly to growth, not just awareness

3. Go-to-Market & Product Launches:

- Own GTM strategy for new product launches and category expansion

- Plan and execute fast, scrappy, high-impact campaigns

- Ensure speed-to-market with strong execution discipline

- Outcome: Successful launches with clear traction and visibility

4. Content, Social & Influencer Engine:

- Build an always-on content engine with limited resources

- Scale organic social, UGC, and influencer collaborations cost-effectively

- Establish the brand's voice and cultural relevance

- Outcome: Strong organic reach and engagement without heavy spends

5. Customer Insights & Feedback Loops:

- Build tight feedback loops from reviews, NPS, social, and CX teams

- Translate insights into better messaging, creatives, and product inputs

- Track basic brand health metrics (awareness, recall, sentiment)

- Outcome: Brand decisions driven by real customer insight

6. PR, Partnerships & Early Credibility:

- Drive earned media, founder storytelling, and category thought leadership

- Build early partnerships with creators, platforms, and communities

- Execute selective offline activations if ROI-positive

- Outcome: Increased trust and credibility with minimal spend

7. Team, Agencies & Execution Discipline:

- Build a lean, high-ownership brand team (in-house + freelancers)

- Manage agencies and creators for output, not vanity metrics

- Set clear goals, timelines, and execution standards

- Outcome: High velocity execution with small teams

8. Budget Ownership & ROI Mindset:

- Own and optimize the brand marketing budget

- Prioritize experiments, fast learning, and quick iteration

- Kill low-impact initiatives quickly

- Outcome: High ROI, capital-efficient brand building

9. Founder & Cross-Functional Alignment:

- Partner closely with Founder, Growth, Product, and CX teams

- Act as brand custodian while staying execution-focused

- Translate founder vision into scalable brand narratives

- Outcome: Strong