Description:

Head of Brand Strategy & Integrated Communications

Experience: 1015+ years in brand leadership roles within high-growth or category-defining B2B/B2C tech. companies.

Role Overview

The Head of Brand Strategy & Integrated Communications will define the brand vision, drive the narrative, and lead end-to-end communication strategy across channels. You will shape how the category is understood, how the brand is perceived, and how adoption grows at scale. This is a senior leadership role responsible for building and scaling the brand strategy, narrative, and integrated communication engine for a new, fast-growing technology category.

What You Will Lead

Brand Strategy & Category Building

- Define the long-term brand vision, positioning, and architecture. Craft differentiated narratives for a new technology category and translate consumer, market, and competitive insights into clear messaging and audience segmentation.

Narrative Development & Thought Leadership

- Build the overarching story for the categorys purpose and relevance. Drive executive communication, launch narratives, PR themes, and storytelling for events, media, partnerships, and ecosystem conversations.

Integrated Communication Planning

- Own full-funnel communication across ATL, digital, social, retail, and product marketing. Create a unified message house, set communication guardrails, and ensure consistency across all consumer touchpoints.

Consumer Insights, Brand Equity & Perception

- Own brand health metrics like awareness, consideration, NPS, and perception. Commission and interpret research, understand adoption barriers, and turn insights into strategic direction.

Agency & Partner Leadership

- Lead creative, digital, media, design, and research partners. Build sharp briefs, drive effective reviews, and ensure alignment on narrative, objectives, and measurement.

Communication Budget Ownership

- Manage the brand-building and communication budget. Balance long-term brand investments with near-term goals and build measurement frameworks linking investment to outcomes.

Cross-Functional Collaboration

- Work closely with product, growth, sales, and leadership teams to drive alignment. Influence GTM strategy through a strong consumer and brand lens, and evangelise the brand vision internally

Ideal Candidate Profile

1015+ years in brand leadership or marketing strategy roles within high-growth, disruptive, or category-defining tech/consumer companies.

Proven experience in:

- Building or scaling new categories

- Owning brand strategy and positioning

- Running integrated communication programs

- Managing agencies and cross-functional teams

- Excellent storytelling skills with the ability to simplify complexity.

- Strong analytical orientation and familiarity with brand measurement.

- Comfortable navigating ambiguity and shaping strategy from scratch.