Head - Brand Management - B2B/B2C Business

Location: Worli, Mumbai

Education: MBA

Key Points:

1. Candidates who have created brands in the B2B / B2C spaces

2. Brand management, development

JOB PURPOSE

This role serves as the central strategic authority for Brand Excellence across the B2B and B2C businesses.

BRAND EXCELLENCE

- To advancing brand development with the customer at the centre.

- Codifying best practices into a ONE way of brand building that lifts preference, market share, profitability, and enterprise valuation.

- Keep teams current on the latest concepts and build capability through the right partners and training.

PRINCIPAL ACCOUNTABILITIES

- Brand Strategy as a Business Growth Driver: Embed brand strategy at the heart of business decision-making.

- Brand Creation, Transformation & Architecture: Lead brand creation and transformation work across positioning, portfolio architecture, identity, and governance.

- Consistent Brand Systems Across All Channels & Touchpoints: Shape consistent brand systems across all channels and touchpoints.

- Future-Ready Brand Enablement: Spot technology and marketing shifts early.

- Capability Building: Build and sustain best-in-class brand-building capability across the Group.

- Partner Ecosystem Curation & Governance: Curate and govern a best-in-class partner ecosystem.