Head - Brand Management

Role Overview:

We are looking for a strategic Brand Management leader to build, nurture, and grow a strong consumer-centric brand. The role will be responsible for defining the brand vision, driving long-term equity, shaping customer perception, and ensuring that every product, experience, and communication reinforces a differentiated market position.

This individual will work closely with Product, Growth, Customer Experience, Sales, and Leadership to create a brand that delivers sustainable business growth while strengthening customer trust and loyalty.

Key Responsibilities:

1. Brand Strategy & Portfolio Management:

- Define the long-term brand vision, positioning, architecture, and value proposition.

- Develop differentiated brand strategies across products, services, and customer segments.

- Ensure consistency of brand identity across all customer touchpoints.

- Build and manage the brand roadmap aligned with business objectives.

2. Consumer & Market Insights:

- Lead consumer research to identify emerging trends, unmet needs, and behavioural shifts.

- Translate market intelligence into actionable brand and product strategies.

- Monitor competitive landscape and identify whitespace opportunities.

- Own brand health tracking and customer perception studies.

3. Brand Growth & Innovation:

- Partner with Product and Business teams to launch new products, propositions, and customer experiences.

- Evaluate opportunities for brand extensions and new business initiatives.

- Develop brand-led GTM strategies for new launches.

- Drive innovation that enhances customer relevance and competitive differentiation.

4. Customer Experience & Brand Excellence:

- Ensure every customer interaction reflects the brand promise.

- Partner with Customer Experience and Digital teams to improve customer journeys.

- Build customer loyalty through consistent brand experiences.

- Champion customer-centric thinking across the organization.

5. Brand Governance:

- Establish brand guidelines covering identity, messaging, visual assets, and customer experience.

- Drive adoption of brand standards across internal teams and external partners.

- Review all major customer-facing initiatives to ensure brand consistency.

- Protect and strengthen brand equity across every touchpoint.

6. Cross-functional Leadership:

- Collaborate with Product, Growth, Sales, CRM, Digital, Customer Service, and Technology teams.

- Work with Creative and Marketing teams to ensure campaigns reinforce strategic brand objectives.

- Influence leadership decisions using customer insights and brand performance metrics.

Key Interfaces:

- Product Management

- Growth & Acquisition

- Customer Experience

- CRM & Lifecycle Marketing

- Sales & Distribution

- Digital & Technology

- Strategy & Business Heads

- Executive Leadership Team

Ideal Profile:

- 10-12 years of experience in Brand Management, Consumer Marketing, or Category Management.

- Proven experience building and scaling consumer brands.

- Strong understanding of consumer behaviour, market research, and brand strategy.

- Experience in digital-first, consumer-tech, fintech, financial services, retail, or platform businesses is preferred.

- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.

- Strong analytical mindset with equal strength in creativity and commercial thinking.

- MBA from a reputed institute preferred.

Success Metrics (KPIs):

- Brand Health: Brand Awareness, Brand Consideration, Brand Preference, Brand Recall, Brand Equity Index

- Customer Metrics: NPS, Customer Satisfaction (CSAT), Customer Trust Score, Brand Advocacy

- Business Impact: Customer Acquisition Contribution, Market Share Growth, Product Adoption, Customer Retention, Revenue Contribution from Brand Initiatives

- Innovation: Success rate of new launches, Adoption of new propositions, Consumer acceptance of innovations

- Consumer Insights: Frequency and quality of insight-led business decisions, Improvement in customer perception metrics, Competitive brand positioning