Head - Brand - EdTech Startup

Description:

Role Mandate:

This role is about building the brand from scratch (01) and scaling it (110) through content-led growth. You will work directly with the founder/CEO to define the brand narrative, positioning, and distribution strategy, with a strong focus on organic channels and audience building.

Key Responsibilities:

- Build and own the brand strategy, positioning, and narrative from the ground up

- Drive content-led brand building across platforms (Instagram, YouTube, LinkedIn)

- Scale organic reach, engagement, and follower base across channels

- Create and execute a content engine (short-form, long-form, creator collaborations)

- Translate brand into consistent storytelling across all touchpoints

- Work closely with product and growth teams to align brand user acquisition retention

- Build and manage lean content and creative teams/agencies

- Continuously experiment with formats, creators, and distribution to drive virality and recall

Ideal Candidate Profile:

- 7-14 years of experience in brand, content, or growth roles

- Proven experience in building brands from 01 and scaling to 110

- Strong hands-on experience in content creation and distribution

- Demonstrated success in scaling social media presence (Instagram, YouTube, LinkedIn)

- Experience working directly with founders/CEOs in high-growth environments

- Background in consumer internet, EdTech, media, or content-led businesses

- Strong storytelling ability with a deep understanding of what drives engagement and virality

- Highly execution-oriented, comfortable operating in ambiguity and fast-paced setups