Department: Marketing

Location: Mumbai

Experience: 5-8 Years

Employment Type: Full-Time

Reporting To: Head of Marketing / Marketing Director

Compensation: As per company standards and candidate experience.

Job Summary:

We are looking for a creative and strategic Brand Content & Strategy Head to own the brand's content vision, strategy, and execution across digital and offline channels. The ideal candidate will be responsible for developing the overall content and brand strategy, shaping the brand narrative, managing content creation, ensuring brand consistency, and leading writers, designers, and content creators to deliver engaging and impactful content that supports business objectives.

Key Responsibilities:

- Develop and own the comprehensive brand content and strategy roadmap aligned with the brand vision, marketing, and business goals.

- Lead the creation of high-quality content across websites, blogs, social media, email marketing, video scripts, marketing collateral, and other communication channels.

- Manage the content calendar and ensure timely delivery of content campaigns.

- Partner with Brand, Social Media, Performance Marketing, Design, PR, and Product teams to build integrated brand campaigns and consumer-facing communication.

- Own the brand voice, tone, narrative, positioning, and messaging framework, ensuring consistency across all platforms and consumer touchpoints.

- Oversee content production, editing, proofreading, and quality assurance processes.

- Analyze content performance metrics and optimize strategies based on insights and audience behavior.

- Conduct content and brand communication audits and identify opportunities to strengthen brand relevance, engagement, traffic, and conversions.

- Stay updated with industry, culture, consumer, content, and digital trends to identify opportunities for brand storytelling and strategic growth.

- Manage and mentor content writers, freelancers, agencies, and other creative resources.

Required Qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, English, Mass Media, or a related field.

- 5-8 years of experience in Brand Content, Content Strategy, Editorial, Brand Marketing, or related roles.

- Proven experience owning brand/content strategy, leading content initiatives, and managing creative/content teams.

- Excellent writing, editing, storytelling, and communication skills.

- Strong understanding of content marketing, SEO, social media, and digital marketing.

- Experience with content management systems (CMS) and analytics tools.

- Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred Skills:

- Experience working with D2C, FMCG, E-commerce, Consumer Brands, or Digital-First organizations, with strong exposure to brand building and consumer communication.

- Knowledge of SEO tools, content analytics platforms, and AI-assisted content creation tools.

- Basic understanding of video content production and visual storytelling.

- Experience in campaign planning and integrated marketing communications.

Key Performance Indicators (KPIs):

- Content engagement and audience growth.

- Website traffic and organic search performance.

- Lead generation and conversion metrics.

- Content production efficiency and quality.

- Brand consistency across channels.

- Performance of content-driven marketing campaigns.