Head - Brand Content & Strategy - BFSI

Description:

Were Hiring | Head Brand & Content Strategy

Mumbai | Fintech | Wealth & Equity Advisory

Are you a brand storyteller with a sharp strategic mind?

Do you thrive at the intersection of content, creativity, data, and consumer trust?

Were partnering with a leading SEBI-registered fintech & equity advisory firm that is reshaping how India approaches financial literacy and wealth creation.

With 1M+ users, a pan-India presence, and a strong digital-first DNA, this organization is on a rapid growth trajectory with a clear vision to become a category-defining brand.

The Opportunity:

This is a leadership role where you will own the brand narrative end-to-end from strategy to execution across digital, ATL/BTL, performance marketing, and content ecosystems.

You will work closely with the leadership team to build brand salience, trust, and scale in a high-involvement financial category.

What Youll Own:

- Define and drive the overall brand strategy & annual marketing roadmap

- Act as the brand custodian, ensuring consistency in tone, messaging & visual identity

- Lead content strategy across social, campaigns, product communication & internal branding

- Partner with leadership to strengthen share of voice & market positioning

- Manage in-house teams, creative & media agencies for high-impact execution

- Oversee campaign rollouts across TV, digital, OOH & performance channels

- Track brand & content KPIs; run post-campaign analysis and optimization loops

- Own marketing budgets, vendor performance & ROI

- Conduct consumer insights, competition analysis & brand tracking

What Were Looking For:

- 6+ years of experience in Brand / Content / Marketing Strategy

- Background in BFSI, fintech, consumer tech, or high-involvement categories preferred

- MBA in Marketing or relevant specialization

- Strong storytelling ability backed by data-driven decision making

- Hands-on experience across the full marketing funnel

- Proven ability to lead teams and collaborate cross-functionally

- Deep understanding of digital marketing, consumer journeys & product launches

Youll Thrive Here If You Are:

- Customer-first obsessed with improving the investor experience

- Creative + Analytical ideas excite you, data grounds you

- A true owner you think and act like its your brand

- Insight-led, not instinct-driven

Candidates from top digital agencies or consumer brands in brand strategy / brand management roles are highly encouraged to apply.