Head - Brand - Consumer Tech Startup

We are partnering with a growth-stage consumer technology startup that is looking to hire a Head of Brand to lead and shape its brand charter for the next phase of growth.

This is a category creation opportunity, ideal for someone who has built brands from the ground up and has worked closely on brand strategy, consumer insight, storytelling, content-led brand building and digital-first marketing.

Location: Delhi NCR

Experience: 8+ years

Compensation: Up to 50 LPA + ESOPs

Key Responsibilities:

- Own and define the overall brand strategy, positioning and narrative.

- Build the brand from an early/growth stage, with a strong focus on category creation.

- Drive content-led brand building across digital, social, community and owned channels.

- Work closely with founders and leadership on brand architecture, campaigns and communication strategy.

- Build a distinctive voice for the brand and ensure consistency across all consumer touchpoints.

- Partner with growth, product and business teams to align brand with customer acquisition, engagement and retention.

- Lead campaigns that improve awareness, recall, consideration and long-term consumer affinity.

Ideal Candidate:

- 8+ years of experience across brand, content, consumer marketing or integrated marketing.

- Experience in building or scaling consumer-facing brands, preferably in consumer tech, internet-first, D2C, marketplace or digital-first businesses.

- Strong ability to create brand strategy from scratch and convert it into sharp execution.

- Deep understanding of content-led brand building, storytelling and digital consumer behaviour.

- Comfortable operating in a high-growth, founder-led environment.

- Strategic thinker with strong execution orientation.

- Prior experience in category creation or building a differentiated consumer brand would be highly preferred.

- This is a strong opportunity for someone who wants to build a brand from the ground up and work closely with the leadership team in shaping a category-defining consumer technology business.