Head - Brand - Consumer Goods/D2C

Job Title - Head of Brand

Responsibilities:

- Create a year-long brand strategy to increase top-of-the-funnel brand awareness.

- The plan should include marketing campaigns, the budget required, deliverables, and timelines.

- Lead all things content & creative for our brand. This will include thinking of new ideas, getting those ideas executed, managing a team (creative/content + social media + influencer), ensuring content quality is in line with brand guidelines, etc.

- Engage and interact with customers to mine insights on existing products and brand communication.

- Work closely with revenue teams to support them with content and marketing campaigns for new user acquisition and retention to deliver on the overall AOP.

- Conceptualize and conduct brand tracks every 6 months to get a sense of brand awareness, brand recall, and consumer viewpoint on category.

- Strategize and execute the media plan to drive brand awareness and increase brand share of voice.

- Build an external ecosystem for brand plan execution - creative, content, and production. Lead partnerships for the brand that can strengthen the brand imagery in the minds of consumers.

KPIs:

- Brand awareness (via brand track)

- Organic traffic i.e. brand searches

- Click Through Rate & ROAS i.e. on Meta ads

Requirements:

- Bachelor's degree in marketing, business, or a related field; MBA preferred.

- 5+ years of experience in brand management, preferably in the consumer goods or D2C space

- Can do creative thinking for campaigns and content.

- Proven track record of developing and executing successful brand strategies that drive growth and increase brand equity.

- Strong analytical skills, with the ability to monitor and analyze campaign performance metrics and make data-driven decisions.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners and influencers.