Head - Brand & Marketing - D2C Business

Head - Brand & Marketing - D2C Brand

We are seeking a Brand and Marketing Head for a D2C Wellness Brand.

Job Profile:

Brand & Marketing Strategy:

- Develop and execute a scalable brand and marketing strategy aligned with business goals.

- Create a consistent and compelling brand identity across all customer touchpoints.

- Lead multichannel marketing: D2C, e-commerce, quick commerce, influencer, marketplace, YouTube, and more.

Growth & Performance Marketing:

- Own ROAS, CAC, LTV, retention, and CRO metrics.

- Drive topline growth with a focus on profitability and budget efficiency.

- Optimize performance across website, ads, and monthly campaign cycles.

Organic Growth & Channel Diversification:

- Expand organic reach across Instagram, YouTube, Reddit, etc.

- Build community, content, and platform-native engagement strategies.

- Lead SEO, email, and WhatsApp marketing to reduce dependency on paid media.

Influencer & Advocacy Marketing:

- Build and scale ROI-focused influencer programs.

- Leverage UGC and community engagement to build trust and authenticity.

Customer Retention & Loyalty Strategy:

- Design loyalty, referral, and rewards programs.

- Drive lifecycle marketing and personalized customer communication.

Earned Media & Brand Reputation:

- Lead PR strategy through media features, thought leadership, and industry visibility.

- Drive brand reputation through events and media engagement.

Analytics & Marketing KPIs:

- Define, monitor, and optimize KPIs across ROAS, CAC, CRO, retention, LTV, and influencer ROI.

- Translate data insights into strategic marketing plans aligned with business goals.

Leadership & Cross-functional Collaboration:

- Build and lead a high-performing team and manage external agency relationships.

- Collaborate with design, product, and operations to deliver impactful initiatives.

- Champion a culture of experimentation, accountability, and continuous growth.

Requirements:

- 5+ years in marketing leadership, preferably in personal care, beauty, or lifestyle brands.

- Proven record of scaling brands in high-growth environments.

- Deep expertise in brand, digital, performance, and content marketing.

- Strong command over ROAS, CAC, LTV, CRO, and organic growth levers.

- Data-driven decision-maker with bold strategic thinking.

- Excellent communicator and storyteller with stakeholder management experience.

- Visionary yet hands-on leader, skilled in channel scaling and customer-first strategies