Head - Brand & Marketing

Role Overview :

As the company enters the next phase of growth, it is looking for a Head of Brand & Marketing to lead the brand vision, customer acquisition, and integrated marketing strategy across all channels. The Head of Brand & Marketing will be responsible for driving brand growth, customer demand, and market positioning. This role requires a strategic thinker with strong execution capabilities who can build a compelling brand narrative while delivering measurable business outcomes across digital, offline, and marketplace channels.

Key Responsibilities :

- Define and drive the overall brand strategy, positioning, and long-term vision.

- Build a strong and differentiated brand identity that resonates with the target audience.

- Develop seasonal, category, and campaign-led marketing calendars aligned with business objectives.

- Ensure consistency in brand communication across all consumer touchpoints.

- Lead customer acquisition, retention, and engagement strategies across digital and offline channels.

- Own marketing budgets, media planning, and ROI optimization.

- Drive full-funnel marketing initiatives across Meta, Google, YouTube, Influencer Marketing, Affiliates, CRM, and Emerging Platforms.

- Partner with the Ecommerce team to maximize website traffic, conversion rates, and revenue growth.

- Lead creative direction for campaigns, photoshoots, content creation, launches, and brand storytelling.

- Build and execute influencer marketing strategies across macro, mid-tier, and creator ecosystems.

- Leverage customer data, market trends, and competitor insights to inform marketing decisions.

- Build, mentor, and lead a high-performing marketing and brand team.