Role Overview:

As the Head Brand and Digital Marketing based in Kolkata, you will be the strategic architect and operational leader for our brand's market presence and digital growth initiatives. This pivotal role involves orchestrating comprehensive brand campaigns, optimizing our digital footprint across all channels, and leading a high-performing team to achieve ambitious marketing objectives.

You will collaborate closely with product development, sales, and senior leadership teams to translate business goals into impactful marketing strategies, directly influencing customer acquisition, brand loyalty, and overall business expansion across diverse markets.

Your leadership will ensure our brand resonates powerfully with target audiences, driving measurable business outcomes and cementing our competitive advantage.

Key Responsibilities:

- Develop and execute a holistic brand strategy, integrating product marketing and digital initiatives, to elevate brand perception and market share, ensuring consistent messaging and strong brand equity.

- Lead the planning, implementation, and optimization of all digital marketing channels, including SEO, SEM, social media, content marketing, and email campaigns, to drive measurable engagement, lead generation, and conversions.

- Formulate and refine pricing strategies in collaboration with product and sales teams, conducting market analysis and competitive benchmarking to ensure optimal positioning and revenue generation.

- Establish and manage robust marketing analytics frameworks, leveraging data to track campaign performance, derive actionable insights, and continuously optimize marketing spend for maximum ROI.

- Oversee all marketing communications, ensuring consistent brand voice and messaging across all touchpoints, and fostering strong relationships with media, agencies, and internal stakeholders.

- Mentor and develop a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement in line with organizational goals.

- Drive product marketing efforts, including market research, competitive analysis, and go-to-market strategies, to ensure successful product launches and sustained growth.

Required Skillset:

- Demonstrated leadership in developing and executing integrated brand and digital marketing strategies, with a proven track record of driving significant business growth and market leadership over 12-20 years.

- Deep expertise in Brand Management, Product Marketing, Digital Marketing, Marketing Analytics, and Marketing Communications, coupled with a strong understanding of pricing strategy dynamics.

- Exceptional analytical capabilities to interpret complex data, identify market trends, and translate insights into strategic marketing decisions and measurable outcomes.

- Superior communication, presentation, and interpersonal skills, capable of influencing senior stakeholders, inspiring cross-functional teams, and representing the brand externally.

- A strategic thinker with a hands-on approach, adept at navigating dynamic market environments and fostering innovation within the marketing function.

- Master's degree in Marketing, Business Administration, or a related field from a premier institution preferred.

- Ability to thrive in a fast-paced, results-driven environment, with a strong commitment to delivering impactful outcomes from our Kolkata office.