Role Overview:

As the Head of Brand & Creative, you will serve as the primary architect of our brand identity, steering the creative vision for a high-growth D2C consumer brand based in Pune.

You will lead the intersection of storytelling and performance, overseeing the end-to-end creative lifecycle from conceptualization to execution across all digital and physical touchpoints.

Working closely with the founders, performance marketing leads, and external creative agencies, you will ensure that every piece of content resonates with our target audience while driving measurable business growth.

Your impact will be defined by your ability to build a distinct, memorable brand voice that cuts through the noise in a competitive market, ultimately fostering deep customer loyalty and long-term brand equity.

Key Responsibilities:

- Develop and execute a comprehensive brand strategy that aligns with our long-term business objectives to ensure consistent market positioning across all channels.

- Lead the creative direction for all campaigns, ensuring that visual and verbal assets are not only aesthetically compelling but also optimized for conversion in a D2C environment.

- Manage and mentor a high-performing team of designers, copywriters, and content creators to foster a culture of innovation and high-quality output.

- Oversee the content strategy across social media, email, and website platforms to drive engagement and nurture the community throughout the customer journey.

- Collaborate with the performance marketing team to analyze creative performance data, iterating on assets to improve ROAS and customer acquisition costs.

- Own the brand guidelines and visual identity, ensuring every customer interaction reflects our core values and premium positioning.

- Manage external agency relationships and production partners to ensure timely delivery of high-impact marketing assets within budget constraints.

Required Skillset:

- Proven ability to build and scale a consumer brand from the ground up, with a deep understanding of the nuances of the D2C ecosystem and modern consumer behavior.

- Exceptional creative judgment with a portfolio that demonstrates the ability to translate business goals into powerful, emotive storytelling.

- Strong analytical mindset, capable of interpreting marketing metrics to refine creative strategies and improve campaign effectiveness.

- Excellent leadership and interpersonal skills, with the ability to influence cross-functional stakeholders and inspire creative teams to push boundaries.

- A strategic thinker who balances long-term brand building with the immediate, fast-paced demands of a growth-stage startup.

- Ability to thrive in an on-site work environment in Pune, fostering collaboration through direct interaction and team-building.

- A degree from a premier institute is preferred, complemented by a track record of managing end-to-end brand marketing functions for consumer-facing brands.