Head - Brand & Content - IIT/IIM/MICA/MDI/ISB

Role Overview:

As the Head of Brand & Content, you will serve as the primary architect of our corporate identity, steering the narrative that defines our market presence. This role involves orchestrating high-impact brand campaigns and content initiatives that resonate with our target audience, while working closely with the leadership team, product heads, and external creative partners to ensure brand consistency across all touchpoints. By bridging the gap between creative storytelling and business objectives, you will directly influence market perception, drive customer acquisition, and solidify our position as an industry leader in the competitive Mumbai landscape.

Key Responsibilities:

- Define and execute a comprehensive brand strategy that elevates our market positioning and differentiates our offerings from competitors.

- Lead the end-to-end content lifecycle, from conceptualization to distribution, ensuring all messaging aligns with our core business goals and audience needs.

- Manage corporate communication channels to maintain a cohesive brand voice that builds trust with stakeholders, investors, and the broader public.

- Oversee the development of high-quality creative assets by collaborating with internal teams and external agencies to ensure every piece of content delivers measurable ROI.

- Analyze market trends and consumer insights to pivot brand narratives, ensuring our communication remains relevant and impactful in a fast-evolving digital ecosystem.

Required Skillset:

- Demonstrated ability to craft and implement long-term brand strategies that translate complex business value propositions into compelling consumer narratives.

- Proven expertise in managing multi-channel content ecosystems, with a sharp focus on editorial quality, SEO performance, and audience engagement metrics.

- Exceptional interpersonal skills to lead cross-functional teams and influence senior stakeholders, ensuring alignment on brand vision and communication standards.

- Strong educational foundation, with a preference for candidates holding an MBA from top-tier institutes like IIMs or a specialized degree from MICA, complemented by a strong academic pedigree from IIT.

- Ability to thrive in a fast-paced, on-site environment in Mumbai, balancing strategic oversight with a hands-on approach to problem-solving and team mentorship.

- 10 - 15 years of progressive experience in brand management and corporate communications, showcasing a track record of scaling brand equity in high-growth organizations.