Head - Brand & Communications - Retail/Fashion/Lifestyle Industry

Our client is a well-known player in the Large Format Retail space based in Mumbai.

Responsibilities:

- Lead the overall brand strategy and communication roadmap aligned with business objectives.

- Strengthen brand positioning, consumer perception, and market differentiation.

- Drive brand architecture and portfolio communication across categories and formats.

- Develop and execute 360-degree marketing campaigns across ATL, BTL, digital, social, CRM, and in-store channels.

- Ensure consistency of messaging and visual identity across all consumer touchpoints.

- Lead seasonal campaigns, festive properties, launches, and customer engagement initiatives.

- Monitor brand health metrics, campaign effectiveness, and customer engagement KPIs.

- Drive data-backed decision-making for communication effectiveness and media optimization.

Preferred Candidate:

- MBA/Postgraduate in Marketing, Communications, or related discipline preferred.

- 12-18+ years of experience in brand marketing and communications.

- Strong exposure to retail, fashion or lifestyle space

- Strong stakeholder management, storytelling, and leadership capabilities.