Marketing Head - B2C Marketing Key Responsibilities: - Strategic Marketing Planning: Develop and execute innovative marketing strategies, including digital and traditional channels, to enhance brand awareness and customer engagement. Create annual and long-term marketing plans aligned with organizational goals. - Team Leadership: Lead, mentor, and manage a team of marketing professionals, providing guidance and support to achieve departmental objectives. Foster a culture of creativity, collaboration, and excellence. Collaborate with multiple marketing agencies to ensure the marketing goals are met. - Digital Marketing: Oversee the digital marketing strategy, including SEO, SEM, social media, ORM, and content marketing. Ensure a strong online presence and utilize data-driven insights for continuous optimization of ROAS and CAC. - Advertising and Promotions: Plan and implement advertising campaigns, promotions, and partnerships to drive visitor footfall. Collaborate with advertising agencies to create effective campaigns. - Brand Management: Develop and maintain a strong brand identity, ensuring consistency across all touchpoints. Monitor brand perception and make necessary adjustments to maintain a positive image. Drive a high brand recall and keep the brand relevant and salient. - Build the brand mascots and curate experiences around them including merchandise. - PR - Collaborate with various online and offline media and PR agencies to ensure the Wonderla narrative is communicated fostering a positive Image for the brand. - Park Launches - Build end to end brand and marketing strategy to launch one park every year. Media plan, Brand building and PR. Curate and execute launches for new rides in existing parks along with other projects. - Market Research and Analysis: Stay updated with market trends, customer preferences, and competitor activities. Use this data to inform marketing strategies and identify growth opportunities. - Customer Engagement: Develop strategies to enhance the overall customer experience, loyalty programs, and feedback mechanisms to continuously improve customer NPS. - Budget Management: Manage a large marketing budget efficiently, ensuring cost-effective strategies and a positive return on investment. - Analytics and Reporting: Use analytics tools and performance metrics to track the effectiveness of marketing initiatives. Prepare and present regular reports to the management. - Cross-functional Collaboration: Collaborate with other departments such as Sales, Operations, and Finance to align marketing strategies with overall business objectives. Collaborate with the Head of Non-Ticket Revenue to increase the visibility of food and beverage offerings and generate revenue from retail and F&B marketing initiatives. Qualifications: - Degree in marketing, Business, or a related field. A Master's degree is preferred. - 10+ years of experience in marketing, with at least 4 years in a leadership role. - Proven track record of developing and executing successful marketing strategies in B2C product/service companies. - Strong understanding of digital marketing, SEO, SEM, and social media platforms. - Excellent leadership and team management skills. High EQ quotient. - Data-driven and analytical mindset with the ability to make data-backed decisions. - Exceptional communication and interpersonal skills. - Knowledge of the amusement park and hospitality industry is a plus.

Bangalore

Head -  B2C Marketing - Hospitality 

Job Description for Head -  B2C Marketing - Hospitality  in Ladderofchanges in  Bangalore for (10-19) years of experience. Apply Now!