Head - B2B Sales & Marketing - Solar/Renewable Energy/EPC

Description:

Key Responsibilities:

Corporate Tie Ups & Business Development:

- Identify and onboard B2B clients (industries, corporates, institutions) for solar energy solutions.

- Develop and maintain long term relationships with key stakeholders, including government bodies, large enterprises, and financial institutions.

- Structure and negotiate high value contracts to meet client energy requirements.

Market Expansion & Brand Presence:

- Strengthen the companys presence in domestic and international markets through strategic initiatives.

- Represent the company at industry conferences, trade shows, and networking events.

- Collaborate with cross functional teams to align sales strategies with market trends.

Sales & Marketing Strategy:

- Drive lead generation through online (digital marketing, LinkedIn, webinars) and offline (roadshows, direct sales) channels.

- Oversee branding, content marketing, and PR efforts to position the company as a thought leader.

- Leverage platforms like Steel Mint and other industry forums to promote services.

Client Retention & After Sales Service:

- Ensure high client satisfaction by improving aftersales support and service delivery.

- Implement feedback mechanisms to enhance customer experience and retention.

Qualifications & Experience:

- MBA in Marketing/Sales/Business Administration or equivalent.

- 10+ years in B2B sales & marketing, preferably in solar/renewable energy, EPC, or industrial services.

- Proven track record in corporate tie ups, contract negotiations, and revenue growth.

- Strong network in energy, manufacturing, or infrastructure sectors.

- Expertise in digital marketing, lead generation, and CRM tools.

Skills & Competencies:

- Leadership & team management.

- Excellent communication and presentation skills.

- Analytical mindset with data driven decision making.

- Ability to work in a fast paced, target driven environment.

- Develop loyalty programs and long term engagement strategies.

- Product & Service Innovation

- Conduct market research to identify gaps and opportunities for new offerings.

- Work with the technical team to develop customized solar solutions for clients.

- Launch new services/products aligned with industry demands