
Role Overview:
We are looking for a senior business and digital product leader to drive the growth and transformation of the organisation's B2B digital distribution ecosystem.
The role will be responsible for building and scaling digital platforms for banks, financial distributors, MFDs, fintechs and institutional partners. The incumbent will own the digital business strategy, P&L, product roadmap and partner ecosystem, driving higher business penetration, transaction volumes and operational efficiency through technology-led solutions.
Key Responsibilities:
1. B2B Business Strategy & P&L:
- Own the P&L and growth strategy for B2B digital distribution channels.
- Drive business growth, digital sales, AUM, revenue and partner productivity.
- Develop strategies to increase digital adoption and contribution across distribution channels.
- Identify new business opportunities and build scalable digital distribution models.
2. Digital Product & Platform Ownership:
- Define and execute the product roadmap for B2B wealth and investment platforms.
- Lead development and enhancement of partner portals, distributor applications, bank integrations and RM platforms.
- Drive end-to-end product lifecycle, from business requirement definition to development, launch and adoption.
- Simplify partner journeys across onboarding, KYC, investments, transactions, servicing and reporting.
- Drive platform automation, analytics, API integrations and process improvements.
3. Partner & Distribution Ecosystem:
- Build and strengthen relationships with banks, MFDs, fintechs, NBFCs and institutional distributors.
- Drive strategic digital integrations with banking and financial distribution partners.
- Improve partner engagement, activation, productivity and transaction conversion.
- Develop scalable solutions to expand distribution reach and increase business through existing and new partners.
4. Regulatory & Industry Engagement:
- Work closely with SEBI, RBI, AMFI and other industry stakeholders on regulatory developments.
- Translate regulatory changes into business and product requirements.
- Drive implementation of digital KYC, e-NACH, authentication and compliance-related workflows.
- Ensure regulatory and operational compliance across B2B digital platforms.
5. Technology & Strategic Transformation:
- Collaborate with technology, operations, compliance and business teams to deliver digital initiatives.
- Manage external technology partners, RTA integrations and financial infrastructure providers.
- Leverage automation, analytics and emerging technologies to improve partner experience and business efficiency.
- Drive large-scale platform transformation and integration programmes.
6. Leadership & Stakeholder Management:
- Lead cross-functional teams across product, business, technology and analytics.
- Work closely with senior leadership and institutional partners on strategic initiatives.
- Establish business metrics and governance frameworks to monitor digital adoption, channel performance and profitability.
Desired Candidate Profile:
- 12 - 16 years of experience in BFSI, FinTech, WealthTech or financial services.
- Strong experience in B2B digital distribution, product management or business leadership.
- Proven P&L ownership and track record of driving digital sales, AUM growth and channel expansion.
- Deep understanding of the Indian mutual fund distribution ecosystem.
- Experience working with banks, MFDs, fintechs, NBFCs and institutional distribution partners.
- Strong understanding of digital investment platforms, partner applications, APIs, KYC and payment integrations.
- Experience in regulatory engagement and implementation of SEBI, RBI and AMFI frameworks.
- Excellent stakeholder management, strategic thinking and team leadership capabilities.
Preferred Background:
- Mutual Fund AMCs, Wealth Management firms, Broking, FinTech and Digital Investment Distribution Platforms.
Education:
- Engineering or management degree from a reputed institution preferred.
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