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Recruitment Lead

We are currently hiring for our client - A leading media and entertainment conglomerate The Head of B2C (for OTT (Over-The-Top) streaming platform) drives growth through customer acquisition, retention, and engagement strategies. This role leads marketing campaigns, optimizes user experience, and manages subscription models to maximize revenue. With a focus on consumer behaviour and digital trends, the Head of D2C ensures the platforms success and brand growth. Responsibilities : - Customer Acquisition & Retention: Develop and execute strategies to attract new subscribers and retain existing ones, ensuring consistent growth in active users. - Revenue Optimization: Oversee subscription models, pricing strategies, and promotional campaigns to maximize revenue and customer lifetime value. - User Experience & Engagement: Enhance the overall user journey through personalized content, seamless interface, and targeted engagement tactics to increase customer satisfaction. - Data-Driven Strategy: Leverage analytics to drive decision-making, optimize marketing efforts, and improve user targeting and segmentation. - Cross-Functional Collaboration: Work closely with product, marketing, content, and tech teams to ensure alignment on D2C initiatives and platform objectives. - Market Trends & Competitive Analysis: Stay informed on OTT industry trends, emerging technologies, and competitor strategies to drive innovation and maintain a competitive edge. - Brand Growth & Awareness: Lead efforts to increase brand visibility and market share through effective D2C campaigns and strategic partnerships. - Content Strategy & Curation: Work closely with content teams to ensure the platform offers a compelling mix of original, licensed, and regional content that aligns with audience preferences and drives engagement. - Customer Relationship Management (CRM): Oversee the CRM team to enhance customer engagement, reduce churn, and build long-term subscriber relationships - Analytics & Insights: Utilize data analytics and consumer insights to track key KPIs such as CAC, LTV, churn rate, and engagement metrics. Domain Knowledge : - Worked for SVoD OTT - Worked on CLM tools like CleverTap, WebEngage, MoEngage - Candidates from Gujarat or having knowledge about the Gujarat market landscape will be an added advantage .

Mumbai

Head - B2C - Digital Firm 

Job Description for Head - B2C - Digital Firm  in Talentiser Pvt Ltd. in  Mumbai for (8-16) years of experience. Apply Now!