Head - Advertising & Channel Branding - Four Wheeler Segment

Core Responsibilities

Brand Strategy & Positioning: Developing and executing integrated marketing strategies to strengthen JSW's brand image across corporate and product brands

Advertising & ATL/BTL Execution: Steering the development of advertising campaigns (Above the Line/Below the Line) and managing creative, media, and advertising agencies.

Channel Branding & Marketing: Managing channel marketing strategies (e.g., for HR Products) to boost sales, including influencer management and retailer/dealer engagement activities.

Digital Integration: Working with digital-first marketing strategies, including social media, SEO, SEM, and display advertising to complement traditional branding.

Product Launches: Managing branding for new product launches, leveraging PR, social media, and offline channels.

Budget & Performance Monitoring: Controlling marketing budgets and analyzing the competitive market environment to adjust strategies for market growth.