Head - Admissions - University

Job Description: Head of Admissions with a leading Institute

Location : Hyderabad, Telangana

Reporting to : President / Vice Chancellor

Role Type : Senior Leadership | Full-time

Seats to be Filled Annually : ~1500 (UG, PG, Integrated & Emerging Programs)

Role Context

- As one of India's earliest and most respected women's universities, our legacy is a privilege but legacy alone no longer fills classrooms.

- Hyderabad and Telangana today are among the most competitive higher-education markets in the country, with aggressive private universities, national brands, and global aspirations competing for the same high-potential students. In this environment, admissions excellence is existential.

The Head of Admissions is a mission-critical leadership role responsible for driving high-quality, diverse, and values-aligned student enrollments across programs locally, statewide, and nationally.

- This is not a desk role. This is a field-driven, strategy-led, execution-heavy position that directly determines the University's future.

Key Mandate

- Fill ~1500 seats annually with high-quality students

- Improve student quality, diversity, and conversion rates

- Build a scalable, ethical, and data-driven admissions engine

- Position the University as a first-choice destination for women's education

- Failure to achieve enrollment targets has severe institutional consequences. Success strengthens the

- University for decades.

Core Responsibilities

1. Admissions Strategy & Leadership

- Design and own a comprehensive admissions and enrollment strategy aligned with institutional goals.

- Translate the University's academic strengths, legacy, and future vision into compelling student value propositions.

- Define program-wise enrollment targets, quality benchmarks, and yield metrics.

- Lead end-to-end admissions cycles-from awareness to enrollment confirmation.

2. Market Expansion & Outreach

- Personally lead outreach efforts across:

- Hyderabad (schools, junior colleges, coaching hubs)

- Telangana & neighboring states

- Key national feeder regions (North, West, East, and South India)

- Build strong pipelines with:

- Schools, colleges, counselors, principals, and education influencers

- Coaching institutes, Olympiad networks, and talent programs

- Local Partners in toto on ground

- Represent the University at:

- Education fairs, school visits, webinars, and national forums

- Identify and develop new geographies and untapped student pools, especially high-potential women students.

3. Conversion Excellence

- Own lead-to-admission and admission-to-enrollment conversion.

- Design high-impact counseling, follow-up, and engagement systems for students and parents.

- Ensure fast, empathetic, and high-quality applicant experience.

- Work closely with faculty, marketing, and student affairs to remove enrollment friction.

4. Team Building & Execution

- Build, mentor, and manage a high-performing admissions team.

- Set clear KPIs, accountability structures, and daily execution rhythms.

- Create a culture of ownership, urgency, and ethical recruitment.

- Ensure boots-on-the-ground execution-not just planning.

5. Data, Analytics & Process Improvement

- Track funnel metrics: inquiries, applications, offers, acceptances, enrollments.

- Use data to refine targeting, messaging, and outreach ROI.

- Improve admissions systems, CRM usage, and reporting accuracy.

- Continuously benchmark against top-performing universities.

6. Brand & Stakeholder Alignment

- Collaborate with Marketing to ensure strong brand presence across digital and offline channels.

- Work closely with Deans and Program Heads to align admissions messaging with academic reality.

- Serve as a trusted advisor to the President on enrollment risks, opportunities, and trends.

Candidate Profile

Essential Qualifications

- Postgraduate degree (MBA in Marketing/Branding, Education, Social Sciences, or related field preferred).

- 10-15+ years of progressive experience in admissions, enrollment management, education marketing, or institutional growth.

- Proven track record of consistently meeting or exceeding enrollment targets, preferably in competitive markets.

- Experience working with women-centric institutions or programs is a strong advantage.

Core Competencies :

- Strategic thinker with hands-on execution mindset

- Deep understanding of :

- Indian and Foriegn student decision-making

- Parent psychology

- Regional, national and international education ecosystems

- Strong leadership, persuasion, and relationship-building skills

- Data-literate and process-oriented

- Comfortable with extensive travel and field work

Personality & Work Ethic :

- Relentless self-starter who does not wait for instructions

- High ownership mentality-treats admissions numbers as personal responsibility

- Ethical, student-first, and values-driven

- Calm under pressure; decisive in high-stakes situations

- Willing to roll up sleeves and work alongside the team when required

Success Metrics (First 24 Months) :

- 100% seat fill across programs with improved student quality

- Increased geographic diversity of the student cohort

- Improved conversion rates at every funnel stage

- Strong feeder networks established across multiple states

- A motivated, accountable, and results-driven admissions team

Why This Role Matters :

This is not an administrative position. This is a future-defining leadership role.

The Head of Admissions will directly shape :

- The academic caliber of the University

- Its financial sustainability

- Its relevance in a hyper-competitive education landscape

- Its legacy as a premier institution for women in India

For the right leader, this role offers visibility, influence, and impact at the highest level.