Job Title: Head - Admissions & Mktg

Reporting to: CEO

Location: Gurugram

Role Summary:

The position will lead Admissions, Market Outreach, reputation management, and marketing strategy for Education verticals. The position will strengthen brand equity, enhance visibility, and support business growth through integrated communication strategies & lead to admissions.

Key Areas of Responsibility:

Admissions:

- Develop and execute comprehensive admissions strategies to maximize enrolments across programs and campuses.

- Drive annual admissions targets, conversion ratios, and revenue growth aligned with organizational objectives.

- Build scalable lead generation, nurturing, and conversion frameworks for admissions.

- Design and implement admission policies, guidelines, SOPs, and operational frameworks.

- Sets and achieves admissions targets in collaboration with principals & admission team of schools.

- Monitors performance of campaigns and channels to drive admissions & branding for schools.

Marketing & Outreach:

- Lead integrated marketing initiatives including digital campaigns, school outreach, events, partnerships, and branding activities.

- Plan and execute PAN India outreach programs, seminars, workshops, campus engagement activities, and promotional events.

- Collaborate with marketing teams to strengthen institutional visibility, brand positioning, and student acquisition campaigns.

- Develop innovative engagement strategies for students, parents, counsellors, and academic partners.

- Identify new business opportunities, strategic collaborations, and channel partnerships to expand market reach.

Leadership & Team Management:

- Lead, mentor, and develop high-performing admissions, outreach, and counselling teams.

- Establish performance-driven culture with clear KPIs, training frameworks, and review mechanisms.

- Drive cross-functional collaboration with academics, operations, marketing, and leadership teams.

- Build operational excellence across admissions and student engagement functions.

Strategic Planning & Analytics:

- Analyze market trends, competitor landscape, demographic insights, and admission data for strategic decision-making.

- Present periodic MIS reports, dashboards, forecasts, and business insights to leadership.

- Develop short-term and long-term growth strategies for admissions and institutional expansion.

- Ensure process optimization, operational efficiency, and data-driven decision making.

Desired Candidate Profile:

- 15+ years of experience in admissions, business development, outreach, student recruitment, or education marketing.

- Strong exposure to higher education, universities, educational institutions, EdTech, or academic ecosystems.

- Proven experience in driving large-scale admissions growth and student acquisition strategies.

- Strong understanding of digital marketing, outreach programs, conversion management, and stakeholder engagement.

- Demonstrated leadership experience managing large admissions/counselling teams.

- Excellent communication, negotiation, relationship management, and presentation skills.

- Strategic thinker with strong operational execution capabilities.