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Chief Manager - Digital Marketing Job Summary: A creative/content lead who has knowledge & experience in converting complex financial product features into simple and effective communication. At least 5+ years of experience in a similar role is preferred. Responsibilities will include leading creative and content strategy for HDFC Life's paid digital marketing efforts, and running engagement-led campaigns. Responsibilities: - Gather requirements from paid media and email marketing teams, and develop creative and content strategy on a monthly & quarterly basis. - Managing campaigns and Brand IPs to drive engagement and consideration among online audiences. - Aim to drive creative performance metrics (CTR, Open Rate, etc.) and regularly optimise the same as per targets. - Drive an internal team, as well as external creative agencies to develop effective communication and handle deliverables as per timelines. - Remain well-versed and updated on brand and legal guidelines for all creative formats. - Ensuring adherence to process and TATs for internal approvals from product and compliance teams. Requirements: Knowledge: - Life Insurance industry landscape and product offerings. - Digital marketing channels and various creative formats available. Skills: - Creative & Communication: Ability to convey complex information in an effective manner, to both internal and external partners. Good eye for design, aesthetics and brand-appropriate messaging. - Stakeholder Management: Working with (and pushing) internal departments and external agencies to meet tight deadlines. - Reporting, Analysis, and Iteration: Constant initiatives to experiment and test creative performance. Keeping regular track of creative performance through reports and regularly updating campaign teams and management on the same. Experience: - 5+ years in digital marketing and/or creative communication-related roles. Educational Qualification: - Bachelor's or Master's degree in Marketing / Communications (MBA / PGDM preferred).

Mumbai

HDFC Life Insurance - Chief Manager - Digital Marketing 

Job Description for HDFC Life Insurance - Chief Manager - Digital Marketing  in HDFC Life in  Mumbai for (5-15) years of experience. Apply Now!

HDFC Life Insurance - Chief Manager - Digital Marketing  | iimjobs.com