HDB Financial Services - Deputy Manager - Digital Marketing

Role & Responsibilities:

- The incumbent will be responsible for driving growth in HDB's business across all its digital assets - Website, App

- The incumbent a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Plan and execute all digital marketing, including SEO/SEM, email campaigns, social media and display advertising campaigns

Implement Martech tools

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create content, augment digital assets and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Desirable Skills:

- Strong expertise in Customer Acquisition, Retention and Engagement

- Marketing Experience in D2C cos preferred

- Experience in managing cross-functional teams and working with UI/UX partners and tech teams

- Working knowledge of Banking, Lending.