The talent brand team as part of the HCL marketing team helps in addressing issues of attracting, engaging & retaining the right talent via marketing interventions which a strategic in their thoughts, to help build the HCL employer brand vis a vis competition.  India is also the center for large IT powerhouses, leaving several options for an IT candidate to choose from resulting in a fairly high attrition rate in the industry.   The focus of these companies is on engaging the audience only on traditional media during the initial job search phase, and not on creating an aspirational product which caters to enhance this individual's experience across the value chain.  To become a preferred employer & to be perceived as an innovative company, there is a need to create a positive positioning for HCL amongst prospective candidates.  Talent brand marketing efforts are meant to use marketing concepts and prowess to design a program for sourcing & retaining the best talent, and to create the salience of the employer brand to enjoy the brand premiums while hiring candidates.   Required Skills:   - Good communication skills  - Good market intelligence, analytical and decision making skills  - Thoroughbred marketing experience preferred - agency experiences are welcome  - Digital marketing skills well versed with terminology and working knowledge of digital media channels like Google adwords, LinkedIn, SEO, SEM etc.  - Marketing graduate Organized, efficient, flexible and versatile team player who work hard, excels in any environment and gets consistent result   - Mix of proactive and reactive responsibilities, requiring outstanding time-management skills, attention to detail and end-to-end process excellence.  Roles and Responsibilities  - Help establish and grow HCL`s talent brand as an Employer of Choice in the talent marketplace  - Act as the Talent brand champion and work with key stakeholders within the organization to drive campaigns  - Innovate Employer Brand strategy and ensure consistency across all channels utilized in India. Work with external agencies to design and implement Employer Brand campaigns.  - Establish metrics to measure the Employer brand and keep a tab on the brand performance on a periodic basis.  - Create relevant content while collaborating with internal stakeholders to further boost the talent brand  - Understand the HCL`s Global brand and absorb key messages to build the Employee Value proposition and Employer brand  - Enhance the capabilities of the HCL`s Careers web sites  - Continue to develop and leverage the alumni network.  - Partner with all appropriate departments including Global Marketing, Internal Communication, Talent Acquisition, IT, and web development to accomplish goals and execute strategy.  - Set goals in collaboration with key stakeholders.  - Monitor, analyze and report on metric data of all social media sites to management (monitor effective benchmarks for measuring the impact of marketing and social media programs on sourcing initiatives)  - Work with Talent Acquisition and Communications colleagues in India & globally to provide - glocal- content to various social media channels.   - Work through technical challenges (multiple feeds, etc.) to resolve issues  - Test, pilot and implement new programs.   - Vendor management experience involved in PR, Media, Brand and graphic designing partners, event management companies and advertising agencies  - Continually adapt to the changing landscape of career site technology, social media and social tools.

Delhi NCR

HCL - Marketing Manager - Corporate Marketing & Brand 

Job Description for HCL - Marketing Manager - Corporate Marketing & Brand  in HCL Infosystems Ltd. in  Delhi NCR for (2-6) years of experience. Apply Now!