Hawky.ai - Performance Marketing Strategist - AI Native

About Hawky:

Hawky is building the AI agent ecosystem for performance marketing. Our agents analyze, generate, and optimize creative and campaigns across Meta, Google, and other DSPs - work that used to take teams of people and weeks of time. Today they run live for 25+ brands including Cars24, Amazon India, Razorpay, and Puma.

We're building a small, elite expert team inside Hawky - performance marketers who run real campaigns for leading brands, but with our agent stack doing the heavy lifting. The agents handle the volume. You bring the judgment. Together you drive outcomes most teams can't touch. This isn't another perf seat at an agency. You won't spend your day pulling reports, duplicating ad sets, or babysitting dashboards. The machine does that. You set direction, make the calls the machine can't, and own the number. Think of yourself as a pilot, not a button-pusher. The autopilot flies. You decide where to go.

What you'll do:

- Own ROAS / CPA targets for live brand accounts and hit them.

- Direct our Creative and Performance agents: what to test, what to scale, what to kill.

- Turn agent-surfaced insight into strategy - hooks, audiences, budget shifts, creative bets.

- Make the calls the machine can't: the judgment, the brand nuance, the "this is wrong even though the numbers look fine".

- Sit close to the brand. Earn their trust. Be the reason they stay. Feed everything you learn back into the system so the agents get sharper.

You'll thrive here if you:

- Have run real performance budgets and have the results to prove it.

- Are genuinely excited about AI changing how marketing gets done - not threatened by it.

- Want hard, ambiguous problems instead of the same playbook on repeat.

- Treat customer outcomes as personal - a flat week bothers you.

- Learn fast and teach the system as you go.

- Are opinionated about creative and unafraid to be wrong out loud.

Why this is different:

Most performance roles are about doing more, faster. This one is about doing the things that actually matter and letting the agents do the rest. You'll work at the frontier of where performance marketing is heading - and help build it.